The Swiss private channel MySports One has been on the TV market since 2017 and is available in German and French-speaking Switzerland in the respective language. Of the TV channels that broadcast exclusively sports content and include Swiss advertising blocks, MySports One is the strongest channel in German-speaking Switzerland and is unrivalled in French-speaking Switzerland.
MySports One covers a wide range of different sports, but it specialises in ice hockey. Of particular importance is the National League, which achieves top market shares and high viewer numbers during the championship. The Swiss League is also steadily gaining relevance on MySports One.
In order to address young target groups and men, MySports One offers an attractive advertising platform to complement the communication measures and to attract attention with special advertising formats.