The Swiss private broadcaster, which is broadcast nationwide, offers varied entertainment around the clock with its 24h programme at the pulse of the TV audience. Whether Hollywood blockbusters, romantic comedy, series, Swiss in-house productions or cult reality shows - SWISS1 has the right programme for every TV lover and thus offers an attractive advertising platform to reach a wide variety of target groups.
Under the MOVIEMANIA brand, SWISS1 shows a wide selection of romantic films as well as blockbusters with the biggest action stars such as Jason Statham, Liam Neeson, Bruce Willis and many more. Lovers of French productions will also get their money's worth. The selection is constantly supplemented by new titles and guarantees the best movie entertainment for all viewers. On Series Monday, action, crime and comedy are also available in series form.
With its programming, which scores particularly well with young target groups and women, SWISS1 is achieving consistently high growth in all key target groups. The broadcast also positioned itself last year as the fastest-growing broadcaster in German-speaking Switzerland in prime time from 7 p.m. to 11 p.m. and regularly as the market-leading Swiss private broadcast.
- Ø Net reach: 24'206
- Ø Market share %: 1.1%
Source: Mediapulse TV-Data (Instar Analytics), CH-D, SWISS1, Target 15-49 years incl guests, 2022, Mo-Su, Primetime 7pm-11pm, all plattforms, Overnight+7