Four strong platforms for a young and urban target group
The Millennial Pool brings together the four strong, digital media brands of the Swiss Energy Group and, in addition to the energy.ch radio network, comprises the service portal for students students.ch, as well as the two nightlife platforms partyguide.ch and usgang.ch.
The target audience for the Millennial Pool is a young, urban audience and you can reach around half a million people in Switzerland with a single booking. The advertising products include desktop and mobile formats.
The Millennial Pool attracts around half a million unique users each month and the net reach in the group of 20 to 37-year olds is 13% (source: NET-Metrix profiles 2018-1).