homes - The lifestyle and real-estate magazine by BILANZ

homes - The lifestyle and real-estate magazine by BILANZ

With delightful reports, fantastic pictures and valuable tips, homes is designed as an enjoyable read, as well as providing added benefi t. With interviews, an expert forum and company portraits, homes takes a close-up look at the players in the property and residential sector. The Design News and Style News sections devote plenty of space to innovations and trends among producers and manufacturers. With more than 50 pages of properties on offer, the magazine presents dream homes in every issue – with links for interested readers to follow. 


Homes


Characteristic

Real Estate Magazine

Frequency

two times per year

Distribution

German-speaking part

Distributed circulation

39 850 copies Bilanz
37 482 copies Handelszeitung

(Source: WEMF 2019)

Readership

216 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

Reach

4.5% of German-speaking group
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 78

1/1 page, gross rate

4c CHF 16 985

Presentation of real estate

To record real estate presentations, please use our Word templates. You can then forward the completed word file and images to your Admeira customer advisor. Below you will find the instructions and the templates for downloading:

Instructions: Entering real estate presentations, template 1: 3 images right, template 2: 3 images left, template 3: 2 images horizontaltemplate 4: 3 images, horizontal and square

Presentation of real estate

- Not eligible for agency commission or annual turnover bonus.
- The discount rate is based on the guaranteed amount of insertions per calendar year.
- Your objects will also be placed online at www.bilanz.ch/immobilien.

Architektur-Präsentationen

We offer architectural offices the opportunity to present their ongoing projects in an attractive way. Win over potential customers and show your company in the best light.

- Not eligible for acquisition and agency commission/ARB.
- The discount level is granted on the basis of the guaranteed reserved volume of advertisements per calendar year.

Property/Image ads

Basic rates

- Advertising rates effective 01.01.2019, rates are subject to change, all rates in CHF gross plus 7.7% VAT.
- Prices valid for 1- to 4-colour advertisements (standard price) based on the Euroscale colours cyan, yellow, magenta and black.
- For bleed-off, trim +3 mm applies on all 4 edges. Keep all non-bleed elements at least 10 mm from edges to allow for trim.


Cover pages


Advertorials




Turnover discounts 2020

Turnover discounts* in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
40 0003%400 0009%1 000 00015%
80 0004%500 00010%1 100 00016%
120 0005%600 00011%1 200 00017%
180 0006%700 00012%1 300 00018%
240 0007%800 00013%1 400 00020%
300 0008%900 00014%1 500 00021%

Transactions in francs for Bilanz and Bilanz homes (accumulated).

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Agency commission AC

For authorised media and avertising agencies15% of net
Specialities5% of net

Yearly turnover premium YTP

Yearly turnover premium YTP15% from CHF 60 000 gross

2020 Schedule

IssueAddonPublication dateAdvertising deadline
1Bilanz29.05.202007.05.2020
2Handelszeitung28.05.202007.05.2020
2Bilanz22.10.202001.10.2020
2Handelszeitung30.10.202001.10.2020

Published: 2x per year
First day of sale: varies, depending on carrier title
Delivery of data: 15 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total216 0004.5%100% 100
Gender
Men154 0006.4%71.2% 143
Women62 0002.6%28.8% 57
Age
14 - 19 years5 0001.5%2.4% 33
20 - 29 years25 0003.5%11.5% 78
30 - 39 years36 0004.5%16.7% 101
40 - 49 years37 0004.5%17.3% 101
50 - 59 years46 0005.4%21.4% 122
60++ years67 0005.1%30.8% 114
Household income in CHF
Up to 3 99922 0002.9%10.0% 61
4 000 - 7 99963 0003.3%29.6% 74
8 000 ++132 0006.0%60.9% 135
Residential area
Urban / agglomeration181 0004.7%83.5% 106
Country36 0003.4%16.5% 76
Occupation
Full-time121 0005.8%55.9% 131
Part-time34 0003.1%15.9% 70
Education / apprenticeship5 0001.6%2.2% 36
Non-working56 0004.1%25.9% 91
Education
Primary/middle school 20 0002.4%9.1% 55
Vocational school79 0003.2%36.7% 73
High school, university117 0007.3%54.2% 164
Strong / moderate interests
Stock exchange, investments, financial markets130 00013.0%60.1% 292
Computer und Informatik104 0006.6%47.9% 148
Economy185 0009.3%85.3% 209
Cars and motorcycles65 0006.3%30.0% 141
Science and technology157 0006.3%72.5% 142

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people