PEOPLE IN FOCUS

PEOPLE IN FOCUS

Blick is published from Monday to Saturday with a daily readership of a half million. As a Swiss tabloid newspaper, it sets standards and reports daily on topics that affect people in our country – uncomfortable, provocative and blunt when necessary. Blick is about emotion, in good times and bad. We show the people, we show the tears – of laughter and of sorrow. Big stories and big pictures in the news, economy, politics, world, lifestyle and sports segments. Blick is independent – neither left nor right of centre.

The separate sports section reports on current sporting events from Switzerland and around the world, telling the stories behind the statistics and talking frankly with the people involved.

As exclusive supplements, the regular Blick special editions are dedicated to exciting topics such as travel, cars, football, ice hockey and much more.

In addition to the printed Blick publications, the Blick Group also reaches people over the online portals Blick.ch and Blickamabend.ch, apps such as Blick News und Sport, BlickVR, Blick E-Paper, and social media channels such as Facebook, Twitter and Instagram. SonntagsBlick round off the Blick Group portfolio.

Characteristic

Daily newspaper

Distribution

German-speaking part

Readership

411 000 readers
German-speaking population
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 64

Frequency

Monday-Saturday

Distributed circulation

107 119 copies
(Source: WEMF 2019)

Reach

8.5% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

4c CHF 26 200

Basic rates

All advertising formats placed adjacent to text.

 

Double-page spreads

Special placement/form

 

Display ad

Placed at the bottom of an editorial page. Bordered by editorial copy on two sides

We would be happy to provide you with a personal consultation regarding further special ad placements. Prices valid from 1 January 2019 for provisions in Switzerland; all prices in CHF plus VAT.

Classified advertisements

SectionPublication datePrice in CHF 4cPrice in CHF b/wRate type
Marketplacedaily10.008.60per mm
Vehicle marketdaily10.008.60per mm
Vehicle offersdaily10.008.60per mm
Erotic (basic price)daily11.30per mm
Erotic telekiosk presentationdaily15.80per mm

Column widths / Formats

MarketplaceMarketplace
1 column45 mm wide4 columns192 mm wide
2 columns94 mm wide5 columns241 mm wid
3 columns143 mm wide6 columns290 mm wide

Minimum format: 45 x 22 mm
Discounts: Frequency or turnover discount will be deducted. AC: 5% off all classifieds
Closing date: Two working days before publication with a deadline of 9:00 a.m.

Frequency discount classified advertisement

12 month period.

10x5%30x10%100x20%
20x8%50x15%

Online ad services

Classified ads can be posted on the internet as well (blick.ch/rubrikanzeigen). Discount for online orders: 5%. Please note that payment for online orders must be made by credit card.

Turnover discount 2020

Cumulated annual gross expenditure* at Blick & SonntagsBlick in CHF
(Blick.ch and BlickMobile may be taken into account by prior agreement).

TurnoverDiscountTurnoverDiscountTurnoverDiscount
30 0002%450 00010%1 500 00017%
55 0004%625 00012%1 700 00018%
85 0006%775 00013%1 900 00019%
150 0007%950 00014%2 100 00020%
250 0008%1 100 00015%2 400 00022%
350 0009%1 300 00016%

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discount*

Blick only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only.

3x2%13x10%50x18%
6x5%26x13%100x20%

* Separate frequency discount for classified advertisements.

Agency commission AC

Authorised media and advertising agencies5% of net

Yearly turnover premium YTP

A minimum annual turnover of CHF 30 000 (without sections)5% of net

Special discounts

Special discount over 20% excludes further discounts such as volume, frequency and combination discounts, etc. No AC/YTP from 35%.

Education and further education12%
Political notices15%
Culture and events30%
Advertorials0%

Basic rates 2020

Rates effective 01.01.2020, rates are subject to change, all rates in CHF gross plus 7.7% VAT.

Circulationup to 25 gup to 50 gup to 75 gup to 100 gup to 120 g
Blick complete: 125 000* (Abo 93 000 Ex. / Kiosk 32 000 Ex.)39 75044 62550 75057 12563 625

*5% higher print run for loose inserts published on Saturdays.

Surcharges

Fixed inserts
Add your insert to Blick as a fixed insert. The basic price for a insert and fixed insertion fee is CHF 4 000. We would be happy to send you detailed information.

Third-party ads
If a loose insert contains a third-party ad, +20% of the gross price of a 1/1 page will be charged per ad.

Exclusivity
If an exclusivity right is required for an loose insert on the date of publicaton, the loose insert fee will be increased by 50%.

Placement surcharge
20%

Advertorials
On request: advertorial production priced at CHF 7 500 (net/net) per page.

Technical specifications

CriterionSpecifications
Formatat least A5, 4 pages, 235 x 320 mm maximum
Weightat least 8 g, 125 g maximum
Loose inserts weighing over 125 g on request only after clarification of the technical possibilities.
FoldsNo fanfolds or leporello folds, longer side closed.
Layout errorsmax. 2%
DummyThe final approval of every order depends on the due submission of a binding sample.

Delivery

Delivery addressRingier Print Adligenswil AG, Warenannahme 2 Ebikonerstrasse 75, CH-6043 Adligenswil tel. +41 41 375 11 11, fax +41 41 375 16 90.
DeliveryThree working days prior to publication.
ContainerLoose inserts with title page on top in packs of up to at least 50 copies, unpackaged and unbound and stacked on EUR pallets. In layers of 8 to 10 cm (grip height) in pallet frames.

2020 Schedule

Publication dateAdvertising deadline
MondayThursday, 9 a.m.
TuesdayFriday, 9 a.m.
WednesdayMonday, 9 a.m.
ThursdayTuesday, 9 a.m.
FridayWednesday, 9 a.m.
SaturdayThursday, 9 a.m.

Published:daily, Monday to Friday
Delivery of data 1): 3 working days before publication
Right to postpone:7 days

1) Advertisements subject to approval (of an editorial nature, political advertisements) and advertisements with proofs at least 5 working days before publication.

The advertising deadline is the final date for schedulings, suspensions, corrections and delivery of print documents.

In 2020, Blick will not be published on the following dates:

01.01.20/02.01.20/10.04.20/13.04.20/01.05.20/21.05.20/01.06.20/01.08.20/25.12.20/26.12.20

Name Topic Publication date Closing date PDF
ReiseBlick 6/7 Travel 25.07.2020 15.07.2020 PDF
Schweiz 2020 31.07.2020 10.07.2020
ReiseBlick 8 Travel 29.08.2020 19.08.2020 PDF
ReiseBlick 9 Travel 25.09.2020 15.09.2020 PDF
Caravon Salon Travel 19.10.2020 02.10.2020
ReiseBlick 10 Travel 31.10.2020 21.10.2020 PDF
ReiseBlick 11 Travel 27.11.2020 17.11.2020 PDF
Weihnachten X-Mas 28.11.2020 18.11.2020
Spengler Cup Sport 24.12.2020 11.12.2020

Printing material b/w to 4-colour

Printing processNewspaper web offset
Tone valuation3–98% (0% highlight = paper white)
UCR240% (Sum of C+M+Y+K)
ICC profileISO newspaper 26v4

Data medium (Mac and Windows)

DocumentsPDF/X-3. Other documents on request.
Imagesresolution in Blick, SonntagsBlick and Blick am Abend: Bitmap 845 dpi, greyscale and multicolour 200 dpi (for 48-line raster) Format: PDF, no RGB, DCS or OPI images
FontsSmallest font sizes/reverse types: = 8 PT (bold, sans serif)
Colour compositionAll ads must be configured according to process colours (cyan, magenta, yellow, black).

Data transfer

Emailblick-prod@admeira.ch
ImportantPrior information to be sent to salesservices@admeira.ch specifying file name, publication, publication date, subject, contact details.

ReadersReachStructureAffinity

Total

411 000 8.5% 100% 100
Geschlecht   

Männer

249 000 10.3% 60.5% 121

Frauen

162 000 6.7% 39.5% 79
Alter

14 - 19 Jahre

26 000 7.4% 6.7% 87

20 - 29 Jahre 

41 000 5.7% 10.0% 68
30 - 39 Jahre50 000 6.3% 12.9% 74
40 - 49 Jahre60 000 7.3% 14.6% 86
50 - 59 Jahre80 000 9.4% 19.6% 111

60++ Jahre 

154 000 11.7% 37.3% 138
Haushaltseinkommen in CHF

bis 3 999

81 000 10.8% 19.6% 128

4 000 - 7 999

186 000 9.7% 45.3% 115

8 000 ++

144 000 6.6% 35.1% 78
Siedlungsart

Agglo-Haupt-/Nebenkern + Gürtel

304 000 8.0% 73.8% 94

Ausserhalb Agglomerationen

108 000 10.3% 26.2% 122
Erwerbstätigkeit

Vollzeit

175 000 8.5% 42.6% 100

Teilzeit

68 000 6.1% 16.4% 72

Ausbildung / Lehre

18 000 6.1% 4.5% 72

nicht erwerbstätig

150 000 10.9% 36.5% 129
Schulbildung

obligatorisch

110 000 13.5% 26.7% 160

mittel

233 000 9.5% 56.6% 113

hoch

69 000 4.3% 16.7% 51
Interessen sehr stark / eher stark
Kosmetik, Körperpflege, Schönheit160 000 10.6%38.9% 126
Sport284 0009.7%69.1% 115
Börse, Geldanlage, Finanzmärkte100 000 10.0% 24.4% 118
Autos und Motorräder129 000 12.5% 31.4% 148
Fashion165 000 9.7% 40.2% 115

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people

Medienradar

Affinity/Reach in %
progressive

80/11.1%

106/14.6%

78/10.7%

57/7.9%

extroverted

145/20.0%

94/12.9%

79/10.9%

introverted

142/19.6%

106/14.6%

95/13.0%

130/17.9%

Reach: 13.7% *
n weighted: 918
*%-basic universe
conservative

Data set: MACH Radar 2016
Audience: German-speaking group (basis n = 6 633)
Target group filter: none
WEMF/REMP © MACH Radar 2016