THE LATEST IN EXCITING AND ENTERTAINING NEWS EVERY WEEK

THE LATEST IN EXCITING AND ENTERTAINING NEWS EVERY WEEK

Whether in Hollywood or Switzerland, on the catwalks of the world or the local folk music scene: GlücksPost is always at the heart of the action.

In entertaining articles, we tell interesting stories from the royal houses, look behind the scenes of film and TV studios, report on captivating stories from Switzerland and abroad, and introduce people who are in the spotlight. GlücksPost also provides useful advice – with all the latest tips for increasing your quality of life. Our team of proven experts is equally at home in the fields of health, exercise, psychology and wellness as it is with animals, gardening, consumer issues, money and travel.

GlücksPost is not only exciting, it will help you get more out of life – every week!

 

Characteristic

Women's magazine

Frequency

Weekly – Thursday

Distribution

German-speaking part

Distributed circulation

127 532 copies
(Source: WEMF/SW 2018)

Readership

316 000 readers
German-speaking part
(Source: MACH Basic 2018-2)

Reach

6,6% of German-speaking group
(Source: MACH Basic 2018-2)

Cost-per-thousand

4c gross rate CHF 41

1/1 page, gross rate, incl. iPad

4c CHF 12 900

Basic rates


Cover pages


Advertorials (delivered)

1Advertorials are not eligible for turnover discounts or agency commission/YTP
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim + 5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements may be placed on one page.
– For double issues, newsagents circulation increases by approx. 30%.
Rates effective 01.01.2019, all rates in CHF gross plus 7.7% VAT. Invoices in Euro on request.

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and the editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.



Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 0002%900 00010%2 700 00018%
100 0003%1 050 00011%3 000 00019%
200 0004%1 200 00012%3 300 00020%
300 0005%1 400 00013%3 600 00021%
400 0006%1 650 00014%3 900 00022%
500 0007%1 900 00015%4 200 00023%
600 0008%2 150 00016%4 500 00024%
750 0009%2 400 00017%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

 

Agency commission AC

For authorised media and advertising agencies15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Ad placement guarantee

1/2 page and larger10% of gross rate
Smaller than 1/2 page20% of gross rate
Minimum format1/4 page portrait or landscape

Common campaign

Per third-party ad30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher

Prices of specialities 2019

Print run 143 000 copies (subscriptions 110 000 / newsagents 33 000). All rates in CHF gross plus 7.7% VAT.

GewichtBeikleberWarenmusterBeihefter1Lose Beilage1Huckepack1.2
Postkarte3(1 Blatt ungefaltet)16 445
Bis 20 g18 44729 172
Bis 15 g32 64035 75046 189
16 - 25 g33 44038 75349 192
26 - 35 g34 40041 61352 195
36 - 50 g35 20044 75955 055

Heavier specialities available on request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for inserts with product sample
2 Including technical costs (subscription CHF 59 / 1 000 copies, newsagents CHF 85 / 1 000 copies)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

Formats / Weights

PlacementFixed insert in the front part of the magazine, top or bottom half, right-hand sideProduct sample in the front part or the artificial centre of the magazineBound insert in the centre of the magazineLoose insert in an unspecified place in the magazinePiggyback on the back cover of the magazine
Size min.2 pages-4 pages2 pages2 pages
Size max.24 pages-32 pages32 pages64 pages
Thickness max.2 mm2 mm2 mm2 mm3 mm
Format min. width60 mm65 mm4105/115 mm105 mm105 mm
Format min. height80 mm84 mm4148 mm148 mm210 mm
Format max. width175 mm110 mm4magazine format195 mm4magazine format
Format max. height210 mm170 mm4magazine format262 mm4magazine format
Paper weight min. 2 pages120 gm2--115 gm2115 gm2
Paper weight min. 4–8 pages80 gm2-90 gm280 gm280 gm2
Paper weight min. > 8 pages50 gm2-54 gm250 gm250 gm2
Paper weight max. 4 pages300 gm2-300 gm2300 gm2300 gm2
Total weight min.2 g2 g3 g2 g4 g
Total weight max.20 g20 g49 g49 g99 g
Overfold on back half of sheet--10 mm--
Head trim (fixed inserts only)--5 mm--
Foot trim max.--23 mm--
Glue strips3 mm from left edge3 mm from left edge---
Max allowances +/-9 mm / axial 4°9 mm / axial 5°---
Split options see smartFinishingnewsagents/subscriptionnewsagents/subscription---
Layout errors2%2%2%2%2%

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

smartFinishing

AdvertisementFixed insertBound insertLoose insertPiggyback
Split min. 60 000 copies5-yesyesyesyes
Customisation CHF / 1 000 copies49.–49.–49.–NoNo
Split surcharge63 000.–3 000.–3 000.–3 000.–3 000.–

5 Cycle/newsagents/subscription (post code)
6 Split surcharge is not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered bound inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
103.01.1917.12.182704.07.1919.06.19
210.01.1927.12.182811.07.1926.06.19
317.01.1903.01.192918.07.1903.07.19
424.01.1909.01.193025.07.1910.07.19
531.01.1916.01.193101.08.1917.07.19
607.02.1923.01.193208.08.1924.07.19
714.02.1930.01.193315.08.1931.07.19
821.02.1906.02.193422.08.1907.08.19
928.02.1913.02.193529.08.1914.08.19
1007.03.1920.02.193605.09.1921.08.19
1114.03.1927.02.193712.09.1928.08.19
1221.03.1906.03.193819.09.1904.09.19
1328.03.1913.03.193926.09.1911.09.19
1404.04.1920.03.194003.10.1918.09.19
1511.04.1927.03.194110.10.1925.09.19
1618.04.1903.04.194217.10.1902.10.19
1725.04.1910.04.194324.10.1909.10.19
1802.05.1917.04.194431.10.1916.10.19
1909.05.1924.04.194507.11.1923.10.19
2016.05.1902.05.194614.11.1930.10.19
2123.05.1908.05.194721.11.1906.11.19
2230.05.1915.05.194828.11.1913.11.19
2306.06.1922.05.194905.12.1920.11.19
2413.06.1929.05.195012.12.1927.11.19
2520.06.1905.06.1951/5219.12.1904.12.19
2627.06.1912.06.19

Published: Weekly
First day of sale: Thursday
Delivery of data: 10 working days before publication

2019 Schedule

IssuePublication dateAdvertising deadline
304.02.1908.01.19
411.03.1912.02.19
508.04.1912.03.19
606.05.1909.04.19
710.06.1914.05.19
808.07.1911.06.19
912.08.1916.07.19
1009.09.1913.08.19
1107.10.1910.09.19
1204.11.1908.10.19
1-2/2009.12.1912.11.19

Published: monthly
First day of sale: Monday
Delivery of data: 15 working days before publication
Cancellation deadline:/strong> 20 working days before publication

Advertisment - Basic rates in CHF (per millimeter height)

Sections/subsection1-column price 45 mm width2-column price 95 mm width
Rendez-vous
Woman seeking man3.50 7.00
Woman seeking woman3.507.00
Man seeking woman3.507.00
Man seeking man3.507.00
Leisure3.507.00
Agencies5.7011.40
Advice/help
With 0900 number4.709.40
Private, not 0900 number4.70 9.40
Marketplace2.004.00
Cash loans/leasing4.70 9.40
Holidays/relaxation3.507.00
Health/beauty3.507.00
Job advertisements3.507.00
Closing date: Thursday, 3:00 p.m. 7 days before publication, except in weeks with public holidays or if already booked out

Surcharges

Box number fee20
colours50

Frequency discount

From 3 x, 5% for orders submitted at the same time, no size or text changes.

Online discount

10% online discount

Cancellations are only accepted in writing

– Layout ads with lettering and logos can be accepted in the sections.
– Data media: PDF, JPEG, EPS, TIFF (300dpi).
– The section chosen by the customer must be precisely specified. Otherwise, complaints will not be accepted.

Advertising rates effective 01.01.2019; rates subject to change; all rates in CHF gross plus 7.7% VAT. The editorial team reserves the right to request advance payment. The editorial team cannot accept any responsibility for the information and statements contained in advertisements.

For further information, please contact the sections department: Tel: +41 58 909 99 88 / gptreffpunkt@admeira.ch

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total316 000 6.6% 100% 100
Gender
Men96 000 4.0% 30.3% 61
Women220 000 9.1% 69.7% 139
Age

14 - 19 years

12 000 3.4% 3.8% 51

20 - 29 years

16 000 2.2% 4.9% 33
30 - 39 years26 000 3.4% 8.3% 51

40 - 49 years

42 000 4.9% 13.3% 74
50 - 59 years55 000 6.7% 17.4% 102

60++ years

165 000 13.0% 52.3% 198
Household income in CHF

Up to 3 999

96 000 13.0% 30.2% 198

4 000 - 7 999

144 000 7.5% 45.5% 114

8 000 ++

77 000 3.6% 24.3% 54
Residential area
Urban / agglomeration224 000 5.9% 70.8% 90
Country92 000 8.9% 29.2% 135
Occupation
Full-time74 000 3.6% 23.3% 55
Part-time66 000 5.9% 20.9% 89
Education / apprenticeship9 000 3.1% 2.9% 47
Non-working168 000 12.4% 53.0% 188
Education
Primary / middle school 104 000 12.3% 32.8% 187
Vocational school179 000 7.3% 56.7% 111
High school, university33 000 2.2% 10.6% 34
Strong / moderate interests
Cosmetics, personal hygiene, beauty149 000 9.4% 47.0% 143
Clothes and fashion144 000 8.2% 45.6% 125
Living and furnishing176 000 7.9% 55.7% 120
Gastronomy, food, cooking251 000 7.6% 79.3% 115
Health and nutrition267 000 7.4% 84.4% 113

Source: MACH Basic 2018-2 / Basis: German-speaking group, 4 805 000 people

 

Affinity/Reach in %
progressive

43/3.0%

64/5.6%

67/5.9%

45/4.0%

extroverted

98/8.6%

90/7.9%

66/5.7%

introverted

155/13.5%

167/14.6%

131/11.5%

218/19.1%

Reach: 8.8% *
n weighted: 585
*%-basic universe
conservative

Data set: MACH Radar 2015
Audience: German-speaking group (basis n = 6678)
Target group filter: none
WEMF/REMP © MACH Radar 2015