THE LATEST IN EXCITING AND ENTERTAINING NEWS EVERY WEEK

THE LATEST IN EXCITING AND ENTERTAINING NEWS EVERY WEEK

Whether in Hollywood or Switzerland, on the catwalks of the world or the local folk music scene: GlücksPost is always at the heart of the action.

In entertaining articles, we tell interesting stories from the royal houses, look behind the scenes of film and TV studios, report on captivating stories from Switzerland and abroad, and introduce people who are in the spotlight. GlücksPost also provides useful advice – with all the latest tips for increasing your quality of life. Our team of proven experts is equally at home in the fields of health, exercise, psychology and wellness as it is with animals, gardening, consumer issues, money and travel.

GlücksPost is not only exciting, it will help you get more out of life – every week!

 

Characteristic

Women's magazine

Frequency

Weekly – Thursday

Distribution

German-speaking part

Distributed circulation

121 756 copies
(Source: WEMF 2019)

Readership

286 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

Reach

5,9% of German-speaking group
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 45

1/1 page, gross rate, incl. iPad

4c CHF 12 900

Basic rates


Cover pages


Advertorials (delivered)

1Advertorials are not eligible for turnover discounts or agency commission/YTP
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim + 5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements may be placed on one page.
– For double issues, newsagents circulation increases by approx. 30%.
Rates effective 01.01.2019, all rates in CHF gross plus 7.7% VAT.

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and the editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.



Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 0002%900 00010%2 700 00018%
100 0003%1 050 00011%3 000 00019%
200 0004%1 200 00012%3 300 00020%
300 0005%1 400 00013%3 600 00021%
400 0006%1 650 00014%3 900 00022%
500 0007%1 900 00015%4 200 00023%
600 0008%2 150 00016%4 500 00024%
750 0009%2 400 00017%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Agency commission AC

For authorised media and advertising agencies15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Ad placement guarantee

1/2 page and larger10% of gross rate
Smaller than 1/2 page20% of gross rate
Minimum format1/4 page portrait or landscape

Common campaign

Per third-party ad30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher

Prices of specialities 2019

Print run 125 000 copies (subscriptions 97 000 / newsagents 28 000). All rates in CHF gross plus 7.7% VAT.

GewichtBeikleberWarenmusterBeihefter1Lose Beilage1Huckepack1.2
Postkarte3(1 Blatt ungefaltet)14 375
Bis 20 g16 12525 500
Bis 15 g25 50031 25040 375
16 - 25 g26 12533 87543 000
26 - 35 g26 87536 37545 625
36 - 50 g27 50039 12548 125

Heavier specialities available on request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for inserts with product sample
2 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

Formats / Weights

PlacementFixed insert in the front part of the magazine, top or bottom half, right-hand sideProduct sample in the front part or the artificial centre of the magazineBound insert in the centre of the magazineLoose insert in an unspecified place in the magazinePiggyback on the back cover of the magazine
Size min.2 pages-4 pages2 pages2 pages
Size max.24 pages-32 pages32 pages64 pages
Thickness max.2 mm2 mm2 mm2 mm3 mm
Format min. width60 mm65 mm4105/115 mm105 mm105 mm
Format min. height80 mm84 mm4148 mm148 mm210 mm
Format max. width175 mm110 mm4magazine format195 mm4magazine format
Format max. height210 mm170 mm4magazine format262 mm4magazine format
Paper weight min. 2 pages120 gm2--115 gm2115 gm2
Paper weight min. 4–8 pages80 gm2-90 gm280 gm280 gm2
Paper weight min. > 8 pages50 gm2-54 gm250 gm250 gm2
Paper weight max. 4 pages300 gm2-300 gm2300 gm2300 gm2
Total weight min.2 g2 g3 g2 g4 g
Total weight max.20 g20 g49 g49 g99 g
Overfold on back half of sheet--10 mm--
Head trim (fixed inserts only)--5 mm--
Foot trim max.--23 mm--
Glue strips3 mm from left edge3 mm from left edge---
Max allowances +/-9 mm / axial 4°9 mm / axial 5°---
Split options see smartFinishingnewsagents/subscriptionnewsagents/subscription---
Layout errors2%2%2%2%2%

3 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

smartFinishing

AdvertisementFixed insertBound insertLoose insertPiggyback
Split min. 60 000 copies5-yesyesyesyes
Split surcharge63 000.–3 000.–3 000.–3 000.–3 000.–

4 Cycle/newsagents/subscription (post code)
5 Split surcharge is not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered bound inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2020 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
209.01.202023.12.20202809.07.202024.06.2020
316.01.202030.12.20192916.07.202001.07.2020
423.01.202008.01.20203023.07.202008.07.2020
530.01.202015.01.20203130.07.202015.07.2020
606.02.202022.01.20203206.08.202022.07.2020
713.02.202029.01.20203313.08.202029.07.2020
820.02.202005.02.20203420.08.202005.08.2020
927.02.202012.02.20203527.08.202012.08.2020
1005.03.202019.02.20203603.09.202019.08.2020
1112.03.202026.02.20203710.09.202026.08.2020
1219.03.202004.03.20203817.09.202002.09.2020
1326.03.202011.03.20203924.09.202009.09.2020
1402.04.202018.03.20204001.10.202016.09.2020
1509.04.202025.03.20204108.10.202023.09.2020
1616.04.202001.04.20204215.10.202030.09.2020
1723.04.202008.04.20204322.10.202007.10.2020
1830.04.202015.04.20204429.10.202014.10.2020
1907.05.202022.04.20204505.11.202021.10.2020
2014.05.202029.04.20204612.11.202018.10.2020
2121.05.202006.05.20204719.11.202004.11.2020
2228.05.202013.05.20204826.11.202011.11.2020
2304.06.202020.05.20204903.12.202018.11.2020
2411.06.202027.05.20205010.12.202025.11.2020
2518.06.202003.06.20205117.12.202002.12.2020
2625.06.202010.06.202052/5324.12.202009.12.2020
2702.07.202017.06.2020

Published: Weekly
First day of sale: Thursday
Delivery of data: 10 working days before publication

2020 Schedule

IssuePublication dateAdvertising deadline
303.02.202006.01.2020
409.03.202010.02.2020
506.04.202009.03.2020
604.05.202006.04.2020
708.06.202011.05.2020
806.07.202008.06.2020
910.08.202013.07.2020
1007.09.202010.08.2020
1105.10.202007.09.2020
1202.11.202005.10.2020
1-2/2107.12.202009.11.2020

Published: monthly
First day of sale: Monday
Delivery of data: 15 working days before publication
Cancellation deadline:/strong> 20 working days before publication

Advertisment - Basic rates in CHF (per millimeter height)

Sections/subsection1-column price 45 mm width2-column price 95 mm width
Rendez-vous
Woman seeking man3.50 7.00
Woman seeking woman3.507.00
Man seeking woman3.507.00
Man seeking man3.507.00
Leisure3.507.00
Agencies5.7011.40
Advice/help
With 0900 number4.709.40
Private, not 0900 number4.70 9.40
Marketplace2.004.00
Cash loans/leasing4.70 9.40
Holidays/relaxation3.507.00
Health/beauty3.507.00
Job advertisements3.507.00
Closing date: Thursday, 3:00 p.m. 7 days before publication, except in weeks with public holidays or if already booked out

Surcharges

Box number fee20
colours50
Zusatzkorrekturen20

Frequency discount

From 3 x, 5% for orders submitted at the same time, no size or text changes.

Online discount

10% online discount

Cancellations are only accepted in writing

– Layout ads with lettering and logos can be accepted in the sections.
– Data media: PDF, JPEG, EPS, TIFF (300dpi).
– The section chosen by the customer must be precisely specified. Otherwise, complaints will not be accepted.

Advertising rates effective 01.01.2020; rates subject to change; all rates in CHF gross plus 7.7% VAT. The editorial team reserves the right to request advance payment. The editorial team cannot accept any responsibility for the information and statements contained in advertisements.

For further information, please contact the sections department: Tel: +41 58 909 99 88 / gptreffpunkt@admeira.ch

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity

Total

286 000 5.9% 100% 100
Geschlecht   

Männer

83 000 3.4% 28.9% 58

Frauen

203 000 8.3% 71.1% 142
Alter

14 - 19 Jahre

9 000 2.7% 3.3% 46

20 - 29 Jahre

12 000 1.7% 4.2% 29
30 - 39 Jahre20 000 2.5% 7.1% 43
40 - 49 Jahre37 000 4.5% 13.0% 77
50 - 59 Jahre52 000 6.1% 18.3% 104

60++ Jahre

155 000 11.8% 54.1% 200
Haushaltseinkommen in CHF

bis 3 999

84 000 11.3% 29.4% 192

4 000 - 7 999

140 000 7.3% 48.9% 124

8 000 ++

62 000 2.8% 21.7% 48
Siedlungsart

Agglo-Haupt-/Nebenkern + Gürtel

207 000 5.4% 72.5% 92

ausserhalb Agglomeration

79 000 7.5% 27.5% 127
Erwerbstätigkeit

Vollzeit

65 000 3.2% 22.9% 54

Teilzeit

62 000 5.6% 21.6% 95

Ausbildung / Lehre

7 000 2.5% 2.6% 42

nicht erwerbstätig

151 000 11.0% 52.9% 186
Schulbildung

obligatorisch

98 000 12.1% 34.4% 206

mittel

157 000 6.4% 54.9% 111

hoch

31 000 1.9% 10.8% 33
Interessen sehr stark / eher stark

Kosmetik, Körperpflege, Schönheit

131 000 8.7% 45.8% 148

Kleider und Mode

129 000 7.6% 45.2% 129

Wohnen und Einrichten

152 000 6.8% 53.0% 116

Familie, Kinder und Partnerschaft

225 000 6.9% 78.7% 117

Gesundheit und Ernährung

243 000 6.7% 84.9% 114

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people

 

Affinity/Reach in %
progressive

43/3.0%

64/5.6%

67/5.9%

45/4.0%

extroverted

98/8.6%

90/7.9%

66/5.7%

introverted

155/13.5%

167/14.6%

131/11.5%

218/19.1%

Reach: 8.8% *
n weighted: 585
*%-basic universe
conservative

Data set: MACH Radar 2015
Audience: German-speaking group (basis n = 6678)
Target group filter: none
WEMF/REMP © MACH Radar 2015