The paper of the French-speaking part of Switzerland

The paper of the French-speaking part of Switzerland

Founded in 1998, Le Temps is the reference media in the French-speaking part of Switzerland.  Declining itself in a variety of media, it steadily remains faithful to its high standards of quality and editorial independence. It has become an essential source of information for opinion leaders and decision-makers. 4 key areas make up its editorial formula: Politics, Economics & Finance, Culture and Lifestyle.

Since October 2015, the brand of Le Temps keeps on reinventing itself over all its media. The daily and the website steadily evolve to better inform their users. 

During the week, the daily appears as a single-section paper while remaining true to its rigorous, credible and high value-added content. Le Temps provides around the clock news coverage with more investigations and in-depth analysis of political and economic information, as well as new pages «Sports» et «Culture actuelle». 

On Saturdays, Le Temps Week-end, extensively dealing with culture and book, comes to reinforce the editorial offer including new themes such as History, Philosophy, Personal Life, Lifestyle, Media, Food and Travel. 

In a world undergoing profound change, Le Temps stands out for its purposeful choice of an independent content of high quality, rigorous, credible, with high added value. Its nation and worldwide broadly recognized high-quality media status make Le Temps the ideal vector to showcase your brands' environment.

Characteristic

Daily newspaper

Distribution

Switzerland

Readership

111 000 readers
French-speaking part
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 122

Frequency

Monday-Saturday

Distributed circulation

33 508 copies
(Source: WEMF 2019)

Reach

6.8% of French-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

CHF 13 500

Basic rates, daily newspaper 2020

All prices are in Swiss francs and are listed as gross prices excluding 7.7% VAT. Data transfer: via PrintOnline or materiel@letemps.ch.

Cover pages

Advertorials (delivered)



Advertorials are not eligible for turnover discounts or agency commission/YTP. 

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

Combinations
“Neue Zürcher Zeitung” and “Le Temps” offer an attractive advert mix: “NZZ BusinessCombi”. 

Further information about this combination may be found here.

Classified columns

Please find formats here «Dates/Dimensions»

Basic rates 2020

 All rates in CHF gross plus 7,7% VAT.

Cover pages

Basic rates 2020

* Except «Editions» Fashion, Watches, Jewelry, Luxury

Cover pages

– A trim of +5 mm is added to all four edges for bleed purposes.
– Text and sections that should not be truncated must be 8 mm from the net format margins.

2020 Schedule

IssuePublication dateAdvertising deadlineTitle
122.02.202003.02.2020Beauté
207.03.202017.02.2020Mit Bolero 1
321.03.202002.03.2020Mode 1
404.04.202016.03.2020Mit Bolero 2
518.04.202031.03.2020Design
602.05.202013.04.2020Accessoires Mode
716.05.202027.04.2020Horlogerie 1
820.06.202001.06.2020Art/Design
905.09.202017.08.2020Mit Bolero 4
1012.09.202024.08.2020Mode 2
1119.09.202031.08.2020Homme
1203.10.202014.09.2020Mit Bolero 5
1310.10.202021.09.2020Joaillerie
1424.10.202005.10.2020Architecture & Design 2
1531.10.202012.10.2020Horlogerie 2
1614.11.202026.10.2020Mit Bolero 6
1721.11.202002.11.2020Champagne
1805.12.202016.11.2020Luxe

Publireportagen (angeliefert)


Advertorials are not eligible for turnover discounts or agency commission/YTP. 

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2020; rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

Basic rates 2020

Formats PagesWidth x height in mmGross rate in CHF b/w or 4c
Junior Page LT Week-end + Junior Page LT Culture192 x 260 + 192 x 2607 200
1/2 LT Week-end + 1/2 LT Culture290 x 220 + 290 x 2207 840
1/4 landscape LT Week-end + 1/4 LT Culture290 x 110 + 290 x 1104 640
1/3 landscape LT Week-end + 1/3 LT Culture290 x 150 + 290 x 1506 240
Duo - Cultural Ad 145 x 90432
Trio - Cultural Ad 145 x 90540
Duo - Cultural Ad 294 x 90840
Trio - Cultural Ad 294 x 901 050
Duo - Cultural Ad 345 x 130600
Trio - Cultural Ad 345 x 130750
Duo - Cultural Ad 494 x 1301 140
Trio - Cultural Ad 494 x 1301 425
Duo - Cultural 5192 x 1302 280
Trio - Cultural 5192 x 1302 850

Bedingungen : gleiches Sujet

 

Basic rates, daily newspaper

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Bilanz, Bilanz Homes, Guides, Handelszeitung, Le Temps, PME Magazine and all their specials.

 

TurnoverDiscountTurnoverDiscountTurnoverDiscount
40 0003%400 0009%1 000 00015%
80 0004%500 00010%1 100 00016%
120 0005%600 00011%1 200 00017%
180 0006%700 00012%1 300 00018%
240 0007%800 00013%1 400 00020%
300 0008%900 00014%1 500 00021%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

 

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discount

3 x5%13 x15%52 x25%
6 x10%26 x20%104 x30%

Turnover and frequency discounts cannot be combined.

 

Agency commission AC

For authorised media and advertising agencies5% of net
T Magazine15% vom Netto

Basic rates - Monday - Friday

Le Temps: Print run Monday to Friday 30 000 copies / Print run Saturday 35 000 copies

T Magazine: Print run 35 000 copies

All rates in CHF gross plus 7.7% VAT.

GewichtLose Beilagen
bis 25 g11 070
26 - 50 g15 810
51 - 75 g21 330
76 - 100 g25 290
101 - 125 g31 590
126 - 150 g33 960
151 - 175 g35 550
176 - 200 g36 330

Prices - Saturday

GewichtLose Beilagen
bis 25 g12 915
26 - 50 g18 445
51 - 75 g24 885
76 - 100 g29 505

Prices - Le Temps T Magazine

GewichtLose BeilagenMitbinderWarenmuster
bis 20 g12 250
bis 25 g12 91512 915
26 - 50 g18 44518 445
51 - 75 g24 88524 885
176 - 200 g42 38542 385

Last Monday of the month.

 

EditionPublication dateAdvertising deadlineTopics
127.01.202020.01.2020Fiscalité, épargne, successions
224.02.202017.02.2020Investissements durables
330.03.202023.03.2020Private equity et investissements alternatifs
427.04.202020.04.2020Fonds de placement
525.05.202018.05.2020Fintech + crypto
629.06.202022.06.2020Immobilier F
731.08.202024.08.2020ETF et gestion passive
828.09.202021.09.2020Investissements durables
926.10.202019.10.2020Prévoyance
1030.11.202023.11.2020Finance et intelligence artificielle/Robo-Advisor
1114.12.202007.12.2020Placements et stratégies d'investissements 2021

Schedule 2020 - Immobilier

First Wednesday of the month.

IssuePublication date Advertising deadline
105.02.202029.01.2020
204.03.202026.02.2020
301.04.202025.03.2020
406.05.202029.04.2020
503.06.202027.05.2020
602.09.202026.08.2020
707.10.202024.09.2020
804.11.202028.10.2020
902.12.202025.11.2020

Schedule 2020 - Carrières Spécial Management

First Friday of the month.

IssuePublication dateAdvertising deadline
107.02.202031.01.2020
206.03.202028.02.2020
303.04.202027.03.2020
401.05.202024.04.2020
505.06.202029.05.2020
604.09.202028.08.2020
702.10.202025.09.2020
806.11.202030.10.2020
904.12.202027.11.2020

Schedule 2020 - Carrières Spécial Formation

Last Friday of the month.

IssueErscheinungAdvertising deadlineTheme
131.01.202024.01.2020Carrières spécial formation
228.02.202021.02.2020Spécial formation continue & MBA 
327.03.202020.03.2020Carrières spécial formation
424.04.202017.04.2020 Spécial écoles privées   
529.05.202022.05.2020Carrières spécial formation
626.06.202019.06.2020Carrières spécial formation
728.08.202021.08.2020Carrières spécial formation
825.09.202018.09.2020Spécial MBA classement (encart)   
930.10.202023.10.2020Carrières spécial formation
1027.11.202020.11.2020Carrières spécial formation

Second Thursday of the month.

IssuePublication dateAdvertising deadline
114.01.202007.01.2020
211.02.202004.02.2020
310.03.202003.03.2020
414.04.202007.04.2020
512.05.202005.05.2020
609.06.202002.06.2020
708.09.202001.09.2020
813.10.202006.10.2020
910.11.202003.11.2020
1008.12.202001.12.2020

2020 Schedule - T-Magazine

IssueErscheinungAdvertising deadlineTheme
122.02.202003.02.2020Beauté
207.03.202017.02.2020Mot Bolero 1
321.03.202002.03.2020Mode 1
404.04.202016.03.2020Mit Bolero 2
518.04.202031.03.2020Design
625.04.202006.04.2020Horlogerie 1
702.05.202013.04.2020Accessoires Mode
816.05.202027.04.2020Architecture 1
930.05.202011.05.2020Mit Bolero 3
1006.06.202018.05.2020Arts
1105.09.202017.08.2020Mit Bolero 4
1212.09.202024.08.2020Mode 2
1319.09.202031.08.2020Homme
1403.10.202014.09.2020Mit Bolero 5
1510.10.202021.09.2020Joaillerie
1624.10.202005.10.2020Architecture & Desgin 2
1731.10.202012.10.2020Horlogerie 2
1814.11.202026.10.2020Mit Bolero 6
1921.11.202002.11.2020Champagne
2005.12.202016.11.2020Luxe

Schedule

Reservation is required for coloured classified ads, full pages, double page spreads, ads on text page, special positions and inserts.

 

VesselDeadline
Daily newspaper3 working days before the date of publication , at 12.00 clock
Le Temps Week-endAd deadline: 1 week before publication date, Friday at 10.00 clock Print Material: Wednesday at 12.00 clock
CarrièresAdvertisments circuit and print material: Tuesday at 9.00 clock Ads and final print material: Wednesday, from 9:00 clock
Death noticesAd deadline: the previous day to 17.00 clock or via email: carnets@letemps.ch
T MagazineAdvertising deadline: 4 weeks Print material: 2 weeks

Column Width (mm)

ColumnAdvertismentPublicityColumnAdvertismentPublicity
126456172290
255947201-
3841438231-
41131929--
514224110290-

Name Topic Publication date Closing date PDF
Green Mobility Sustainability 04.09.2020 20.08.2020
Impulsgeber und Visionäre - Europa Forum Luzern Finance/Economy 11.09.2020 31.07.2020
Digital Shapers Technology 24.09.2020 03.09.2020
Vorsorge Guide Finance/Economy 30.09.2020 09.09.2020
Unternehmensversicherungen Finance/Economy 16.10.2020 01.10.2020
PME Impulse Finance/Economy 17.10.2020 24.09.2020
Anlegen (Fonds und Strukturierte Produkte) Finance/Economy 30.10.2020 15.10.2020
Digital Day 2020 31.10.2020 03.10.2020
Das Who's who der westschweizer Immobilienbranche Finance/Economy 25.11.2020 04.11.2020
Finanzplanung / Vorsorge Finance/Economy 27.11.2020 12.11.2020
Responsabilité sociétale de l'entreprise Finance/Economy 18.12.2020 03.12.2020

Format

Minimum size for ads and commercials: 40mm (1 column 40 mm or 2 columns 20 mm)
Maximum value for millimeter (column x height): 3000 mm
For ads that are higher than 400 mm, the whole page height will be charged.

Specification of the reproduction

Le Temps:
- Newsprint 45 g / m2
- Random pattern. The correct resolution is 200 dpi for a picture and 1270 dpi for a logo or line element.
- UCR / GCR 240% (maximum area coverage of all 4 colors).

T Magazine:
- Magazine paper 80 g/m2 - Cover 200 g/m2
- Pattern 60l/cm. The correct resolution is 300dpi.
- UCR/GCR max. 280%

Data preparation

PDF / X3:
- The data must be in Adobe Acrobat Distiller (from version 3.01) as a high-end PDF / X3 document, according to print / online specifications
to be manufactured and delivered.

.TXT Format:
- The display texts which have to be processed, may be submitted as a Word file without formatting (.txt).

More information:

- The TrueType fonds are not accepted.
- Our DTP service must revise all the ads that have been made with an office program (MS Word, MS Excel, etc.).
- A color print of the desired display in the format 1: 1 makes it possible to control the material before printing

Data transfer

Via E-Mail:

Print material prepresse@ringier.ch

Convert Pantone colors to CMYK:
- More on www.pdfx-ready.ch.

Compilation:

- Deadline for print samples: 4 days
- Pressure tests only possible from ¼ pages
- Subject to changes

Palletizing of loose inserts:

- In order to ensure timely progress of the contract and to avoid additional costs follow these guidelines, you can download them here.
- For the final adoption of the supplement we need to have 3 mandatory dummy pattern at least 3 weeks before publication
Ringier SA, Publicité Le Temps, Pont Bessières 3, 1002 Lausanne are sent.


- Delivery address leaflet Le Temps: CIL Centre d'Impression Lausanne SA, Quai des imprimés no 1, Chemin de Mochettaz 8, CH - 1030 Bussigny

- Delivery address leaflet T-Magazine: Swissprinters AG, Rampe 1-3, Brühlstrasse 5, 4800 Zofingen

ReadersReachStructureAffinity

Total

111 0006.8%100% 100
Geschlecht

Männer

65 0008.1%58.4% 119

Frauen

46 0005.5%41.6% 81
Alter

14 - 19 Jahre

4 0002.7%3.3% 41

20 - 29 Jahre

10 000 4.0% 9.3% 59

30 - 39 Jahre

14 000 5.2% 12.6% 77

40 - 49 Jahre

19 000 6.5% 16.7% 96

50 - 59 Jahre

22 000 8.0% 19.7% 118

60++ Jahre

43 000 10.1% 38.4% 150
Haushaltseinkommen in CHF

bis 3 999

13 000 4.2% 11.9% 62

4 000 - 7 999

38 000 5.6% 34.2% 83

8 000 ++

60 000 9.2% 53.9% 136
Siedlungsart

Stadt/Agglo

100 000 7.2% 89.9% 107

Land

11 0004.2% 10.1% 62
Erwerbstätigkeit
Vollzeit47 000 7.3%42.3% 108
Teilzeit22 000 6.7%19.9% 99
in Ausbildung/Lehre5 000 3.3% 4.7% 49
nicht erwerbstätig37000 7.2% 33.2% 106
Schulbildung
obligatorisch11 000 2.6% 9.5% 39
mittel28 000 4.2% 24.9% 62
hoch73 000 12.5%65.6% 186
Interessen sehr stark / eher stark
Börse, Geldanlage, Finanzmärkte28 000 12.1% 25.6% 179
Wirtschaft70 000 11.1% 63.2% 164
Nationale und internationale Politik und Themen97 000 10.0% 87.0% 148
Kunst und Kultur82 000 9.3% 73.5% 137
Wissenschaft und Technik73 000 8.9% 66.0% 132

Source: MACH Basic 2020-1 / Basis: French-speaking group, 1 644 000 people