The magazine for managers of French-speaking Switzerland.

The magazine for managers of French-speaking Switzerland.

PME Magazine was launched in 1989 as a French-speaking Swiss business magazine and has become a key information tool in the world of Western Swiss business today. It is the leading magazine for people who demand strong practical relevance from their business publication and have high expectations from quality journalism. Well-researched reports and workable solutions enable entrepreneurs and "players" to get ahead of the competition. An indispensable source of information for decision-makers and people who want to become decision-makers. Serious, professional, hands-on.

Characteristic

Economy Magazine

Distribution

French-speaking part

Readership

57 000 readers
French-speaking group
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 151

Frequency

monthly, last Wednesday of the month

Distributed circulation

19 386 copies
(Source: WEMF 2019)

Reach

3.4% of French-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

4c CHF 8 550

Basic rates

1 just in "actualités" / advertisement facing matter

– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– Pages with adverts that are smaller than 1/2 page can be filled.
– Colours: the colour is included in the gross prices.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2020; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.


Cover pages


Advertorials

Advertorials are not eligible for agency commission or YTP.

Design guidelines:
– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.


Special formats

Special formats and banderoles need to be registered at an early stage . Processes , reservations and testings are essential and must be delivered two weeks before DM - final . The bandrole must be previously submitted for consideration of the editors.

Classified advertisements

JOBS | TOURISM | PROPERTY | LEISURE | TRAINING AND DEVELOPMENT | CULTURE

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine and all their specials.

 

TurnoverDiscount Turnover Discount Turnover Discount
40 000 3% 400 000 9% 1 000 000 15%
80 000 4% 500 000 10% 1 100 000 16%
120 000 5% 600 000 11% 1 200 000 17%
180 000 6% 700 000 12% 1 300 000 18%
240 000 7% 800 000 13% 1 400 000 20%
300 000 8% 900 000 14% 1 500 000 21%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Repeat advertising discount

Repeat advertising discount - classical advertisments
3 x 2%
6 x 5%
12 x 7%
* Vailid up to and with 1/3 page, Without sizeable corrections, Subject change wirh the delivery of complete drafts. Cannot be accumulated with closure in Swiss Francs.
Repeat advertising discount - Classified columns
3x 5%
6x 10%
12x15%
* Contract discounts valid. No agency commission or JUP II on JUP II on classified adverts. Plus 7.7% Vat.
Agency commission AC
Agency commission15%
AC15% 25 650 brut ou dès 3 pages/an

Discount (revenue and repeat) are eligible for contract and agency discount

Special discounts

Charity discount according to Zewo list: 50% discount on gross price. Not eligible for turnover discount and AC.

Placement garantie

1/2 page and larger: 10% of gross price
Smaller than 1/2 page: 20% of gross price
Minimum format: 1/4 page landscape or portrait
Box number fees: Switzerland: CHF 20 / abroad: CHF 25

Shared campaign

Per external advertisement30% of gross price full page not eligible for either contract discount or agency commission/annual revenue bonus. Sample must be submitted to the publisher.

General terms and conditions

This rate card is subject to the general terms and conditions.

Basic rates 2020

Circulation 24 000 copies (subscription incl. promotion 15 000 ex. / kiosk 9 000 ex). Valid from 01.01.2020; all prices in CHF plus VAT

 

Weight Glued InsertsExampleBound Inserts4Loose Inserts1 Piggyback1,2

Postcard glued3

6 624
up to 20 g6 6248 400
up to 15 g11 97614 97617 376
up to 25 g13 96816 96819 368
up to 35 g15 98418 96021 360
up to 50 g17 97121 45623 856

More complex specialities upon request. Booking/cancellation 5 weeks before publication.

1Supplement with product sample 30% surcharge
2 technical costs   
3Minimum format 140 x 90 mm / maximum format 148 x 210 mm
4Paper 250gm2, bound in the 1st half of the magazine

Agency commission AC

Agency Commission5%
JUP for advertsfrom CHF 25650.– gross

Inserts, bound inserts etc. are entitled to agency discount/JUP.

 

smartFinishing

AdvertisementFixed insertBound insertLoose insert Piggyback
Split on request
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

6 Split surcharge is not eligible for turnover discounts, AC or YTP.

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insertPiggyback
in the front part of the brochure above or below the middle of the page, aligned rightin the front part of the brochurein the centre of the brochure or artificial centre of the brochurein an unspecified place in the magazineon the back cover of the magazine
Size min.2 pages-2 pages2 pages2 pages
Size max.24 pages-48 pages, depending on format32 pages64 pages
Thickness max.2 mm 2 mm -2 mm 3 mm
Format min. width60 mm 65 mm 115 mm 100 mm 148 mm
Format min. height80 mm 84 mm 140 mm 150 mm 210 mm
Format max. width170 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. Höhe 252 mm 170 mm 4magazine format 267 mm 4magazine format
Paper weight min. 2 pages120 gm2-100 gm2120 gm2120 gm2
Paper weight min. 4–8 pages--60 gm280 gm280 gm2
Paper weight min. > 8 pages--40 gm250 gm2 50 gm2
Paper weight max. 4 pages300 gm2-240 gm2 300 gm2350 gm2
Total weight min.2 g 2 g ---
Total weight max.20 g 20 g ---
Grind off--3 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max. allowances +/-9 mm / axial 4° 9 mm / axial 4° ---
Split options see smartFinishingnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcription
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page bound inserts, fixed inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2020 Schedule

IssuePublication dateAdvertising deadlineThemenDossier / Specials
229.01.202008.01.2020Versicherungen / Transport & Logistik/ AfterworkAlternative Anlagen (Edelmetal, etc.)
326.02.202005.02.2020Zahlungsverkehr / Treuhand & Steuren/ AfterworkFinance I (Vermögensverwaltung)
425.03.202004.03.2020Pensionskassen / IT Sicherheit / AfterworkNutzfahrzeuge I*
529.04.202008.04.2020Uhren & Schmuck / Finanzierung: Kredit & Leasing / AfterworkUnternehmer / Nachfolgeplanung
627.05.202006.05.2020ETF & Fonds / Nachhaltigkeit / AfterworkLes défis du tourisme suisse
7/824.06.202003.06.2020Wirtschaftsprüfung / Personaldienstleister / AfterworkEntrepreneurs de -30 ans
926.08.202005.08.2020Energie & Umwelt / Fintech / AfterworkFinance II (Vorsorge)
1030.09.202009.09.2020Immobilien / Telecom Ranking** / HR / AfterworkBanken und KMU
1128.10.202007.10.2020Anlagestrategien / HR Software / AfterworkExport / Véhicules d’entreprises* / Assurances d'entreprises*
1225.11.202004.11.2020Finanzplanung / Big Data / AfterworkNutzfahrzeuge II*
01/2123.12.202002.12.2020Neue Geschäftsmodelle fu¨r KMU / Institutionelle Anleger / AfterworkGenuss* (Essen & Trinken)

Name Topic Publication date Closing date PDF
Finance II (Vorsorge) 26.08.2020 05.08.2020
Banken und KMU 30.09.2020 09.09.2020
Top 100 Startup 30.09.2020 20.08.2020
Unternehmensversicherungen 28.10.2020 07.10.2020
Flottenmanagement 28.10.2020 07.10.2020
Das Who's who der westschweizer Immobilienbranche Finance/Economy 25.11.2020 04.11.2020
Export 25.11.2020 04.11.2020
Nutzfahrzeuge II 25.11.2020 04.11.2020
Genuss 23.12.2020 02.12.2020
Who is Who der Schweizer Wirtschaft 23.12.2020 02.12.2020

Technical requirements

Print material
Magazine fornat210 x 282
CrossoverWith spread ads that run over 2 pages, please note that 16mm will be used for binding in the middle.
Printing methodsWeb offset, Colour sequence S, C, M, Y, UCR-value 300%
Screen ruling60
DensityFor full tone and tonal value increase, ISO 12647-2 standard applies. ISO-standard, EURO-standard: see auf www.eci.org
PaperInner pages: coated matt, white, containing wood 70 g/m2 Cover: coated satin, white, wood free 250 g/m2
CoverISO-Coated
Inner pagesISO-Web-Coated
FarbaufbauAlle Anzeigen müssen mit den Skalafarben (Cyan, Magenta, Yellow, Schwarz) aufgebaut sein.
Panorama SeitenBei 2/1 Seiten mit überlaufendem Text unbedingt Bundkompensation beachten oder Rücksprache mit Admeira nehmen.
Datenübermittlung
E-Mailprepresse@ringier.ch
Technische AuskünfteRingier, Prepresse Annonces, Denis Jacquérioz, Tel. +41 58 269 28 95 / Lise Schaeffler, Tel. +41 58 269 28 91
PostadresseRingier, Prèpresse Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne
Technische Daten
Heftformat210 x 282 mm
Randangeschnittene Inserate+5 mm Beschnitt auf allen Seiten. Texte und Bildteile, die nicht angeschnitten werden dürfen, müssen 5 mm vom Heftrand entfernt sein.

ReadersReachStructureAffinity
Total57 000 3.4%100.0% 100
Geschlecht
Männer 40 000 5.0% 70.5% 144
Frauen17 000 2.0% 29.5% 58
Alter
14 - 19 Jahre2 0001.3% 3.1% 38
20 - 29 Jahre6 0002.3%10.6% 67
30 - 39 Jahre13 0004.8%22.7% 138
40 - 49 Jahre12 000 4.3% 21.9% 126
50 - 59 Jahre12 000 4.5%22.0% 132
60++ Jahre11 000 2.7%19.8% 77
Haushaltseinkommen in CHF
bis 3 9996 0001.9%10.7% 56
4 000 - 7 99916 0002.4%28.4% 69
8 000 ++34 0005.3%60.9% 154
Siedlungsart
Agglo-Hauptkern / Agglo-Nebenkern und -Gürtel48 000 3.5% 84.8% 101
Ausserhalb Agglomerationen9 000 3.2% 15.2% 94
Erwerbstätigkeit
Vollzeit34 0005.3% 60.1% 153
Teilzeit9 000 2.9% 16.8% 84
Ausbildung / Lehre2 000 1.1% 3.2% 33
nicht erwerbstätig11 0002.2% 19.9% 64
Schulbildung
obligatorisch7 0001.7%11.7% 48
mittel19 0002.9% 34.2% 85
hoch31 000 5.3%54.0% 153
Interessen sehr stark / eher stark
Börse, Geldanlage, Finanzmärkte22 000 9.4% 39.1% 274
Wirtschaft43 0006.8% 75.7% 197
Berufs- und Arbeitswelt, Karriere40 0005.4% 69.9% 155
Ausbildung, Weiterbildung37 000 4.7%65.8% 136
Autos und Motorräder16 000 4.5% 28.7% 129

Source: MACH Basic 2020-1 / Basis: French-speaking group, 1 644 000 people