The magazine for managers of French-speaking Switzerland.

The magazine for managers of French-speaking Switzerland.

PME Magazine was launched in 1989 as a French-speaking Swiss business magazine and has become a key information tool in the world of Western Swiss business today. It is the leading magazine for people who demand strong practical relevance from their business publication and have high expectations from quality journalism. Well-researched reports and workable solutions enable entrepreneurs and "players" to get ahead of the competition. An indispensable source of information for decision-makers and people who want to become decision-makers. Serious, professional, hands-on.

Characteristic

Economy Magazine

Distribution

French-speaking part

Readership

55 000 readers
French-speaking group
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 154

Frequency

monthly, last Wednesday of the month

Distributed circulation

19 039 copies
(Source: WEMF/SW 2018)

Reach

3.4% of French-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate

4c CHF 8 550

Basic rates

1 just in "actualités" / advertisement facing matter

– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– Pages with adverts that are smaller than 1/2 page can be filled.
– Colours: the colour is included in the gross prices.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2018; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.


Cover pages


Advertorials

Advertorials are not eligible for agency commission or YTP.

Design guidelines:
– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.


Special formats

Special formats and banderoles need to be registered at an early stage . Processes , reservations and testings are essential and must be delivered two weeks before DM - final . The bandrole must be previously submitted for consideration of the editors.

Classified advertisements

JOBS | TOURISM | PROPERTY | LEISURE | TRAINING AND DEVELOPMENT | CULTURE

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine, Schweizer Versicherung and all their specials.

 

TurnoverDiscount Turnover Discount Turnover Discount
40 000 3% 400 000 9% 1 000 000 15%
80 000 4% 500 000 10% 1 100 000 16%
120 000 5% 600 000 11% 1 200 000 17%
180 000 6% 700 000 12% 1 300 000 18%
240 000 7% 800 000 13% 1 400 000 20%
300 000 8% 900 000 14% 1 500 000 21%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

 Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)


Repeat advertising discount

Repeat advertising discount - classical advertisments
3 x 2%
6 x 5%
12 x 7%
* Vailid up to and with 1/3 page, Without sizeable corrections, Subject change wirh the delivery of complete drafts. Cannot be accumulated with closure in Swiss Francs.
Repeat advertising discount - Classified columns
3x 5%
6x 10%
12x15%
* Contract discounts valid. No agency commission or JUP II on JUP II on classified adverts. Plus 7.7% Vat.
Agency commission AC
Agency commission15%
AC15% 25 650 brut ou dès 3 pages/an

Discount (revenue and repeat) are eligible for contract and agency discount

Special discounts

Charity discount according to Zewo list: 50% discount on gross price. Not eligible for turnover discount and AC.

Placement garantie

1/2 page and larger: 10% of gross price
Smaller than 1/2 page: 20% of gross price
Minimum format: 1/4 page landscape or portrait
Box number fees: Switzerland: CHF 20 / abroad: CHF 25

Shared campaign

Per external advertisement30% of gross price full page not eligible for either contract discount or agency commission/annual revenue bonus. Sample must be submitted to the publisher.

General terms and conditions

This rate card is subject to the general terms and conditions.

Basic rates 2019

Circulation 25 000 copies (subscription incl. promotion 15 000 ex. / kiosk 10 000 ex). Valid from 01.01.2019; all prices in CHF plus VAT

 

Weight Glued InsertsLoose Inserts1 Bound Inserts4Piggyback1,2Carte Prestige1,2,4

Postcard glued3

6 900----
up to 20 g14 170----
up to 15 g-12 48015 60018 10019 900
up to 25 g-14 56017 68020 180-
up to 35 g-16 64019 76022 260-
up to 50 g-18 72022 36024 860-
up to 75 g-on request23 92026 420-
up to 100 g-on request26 00028 500-
up to 125 g--28 08030 580-

More complex specialities upon request. Booking/cancellation 5 weeks before publication.

1Supplement with product sample 30% surcharge
2 technical costs   
3Minimum format 140 x 90 mm / maximum format 148 x 210 mm
4Paper 250gm2, bound in the 1st half of the magazine

Agency commission AC

Agency Commission5%
JUP for advertsfrom CHF 25650.– gross

Inserts, bound inserts etc. are entitled to agency discount/JUP.

 

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insertPiggyback
in the front part of the brochure above or below the middle of the page, aligned rightin the front part of the brochurein the centre of the brochure or artificial centre of the brochurein an unspecified place in the magazineon the back cover of the magazine
Size min.2 pages-2 pages2 pages2 pages
Size max.24 pages-48 pages, depending on format32 pages64 pages
Thickness max.2 mm 2 mm -2 mm 3 mm
Format min. width60 mm 65 mm 115 mm 100 mm 148 mm
Format min. height80 mm 84 mm 140 mm 150 mm 210 mm
Format max. width170 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. Höhe 252 mm 170 mm 4magazine format 267 mm 4magazine format
Paper weight min. 2 pages120 gm2-100 gm2120 gm2120 gm2
Paper weight min. 4–8 pages--60 gm280 gm280 gm2
Paper weight min. > 8 pages--40 gm250 gm2 50 gm2
Paper weight max. 4 pages300 gm2-240 gm2 300 gm2350 gm2
Total weight min.2 g 2 g ---
Total weight max.20 g 20 g ---
Grind off--3 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max. allowances +/-9 mm / axial 4° 9 mm / axial 4° ---
Split options see smartFinishingnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcription
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

smartFinishing

AdvertisementFixed insertBound insertLoose insert Piggyback
Split on request
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

6 Split surcharge is not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page bound inserts, fixed inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2019 Schedule

IssuePublication dateAdvertising deadlineFocus topicsDossiers
327.02.1906.02.19Payment transactions / Trusts & taxes / TourismFinance I
427.03.1906.03.19Succession planning / IT security / MotoringFleet management 1)
524.04.1903.04.19Property / Financing: Credit & leasing / GastronomyEnergy & environment
629.05.1908.05.19ETFs & funds / Sustainability / TourismHealth & wellness
726.06.1905.06.19Pension funds / HR service providers / MotoringCommercial vehicles I 1)
831.07.1906.07.19Insurance / Transport / GastronomyExport
928.08.1907.08.19Telecom Ranking** / Fintech / TourismFinance II
1025.09.1904.09.19Auditing / MotoringBanks and SMEs / Top 100 start-ups 1) 3)
1130.10.1909.10.19Investment strategies / HR software / GastronomyBusiness insurance 1)
1227.11.1906.11.19Financial planning / Delicacies / TourismCommercial vehicles II 1) /30 years of PME Magazine & entrepreneurship 4)
1+2/202024.12.1903.12.19New business models for SMEs / Institutional investors / MotoringFood & drink 1) /Who is Who of Swiss business 2) 5)

* = Erscheint in nationaler Reichweite mit der Handelszeitung
** = Erscheint in nationaler Reichweite mit der BILANZ

Anzeigenschluss Specials 

16.08.19 TOP 100 Start-up
06.11.19 Spécial 30 ans PME Magazine & esprit d'entreprise 30 Jahre PME Magazine & Unternehmertum
03.12.19 Who is Who

 

Technical requirements

Magazine fornat210 x 282
CrossoverWith spread ads that run over 2 pages, please note that 16mm will be used for binding in the middle.
Printing methodsWeb offset, Colour sequence S, C, M, Y, UCR-value 300%
Screen ruling60
DensityFor full tone and tonal value increase, ISO 12647-2 standard applies. ISO-standard, EURO-standard: see auf www.eci.org
PaperInner pages: coated matt, white, containing wood 70 g/m2 Cover: coated satin, white, wood free 250 g/m2
CoverISO-Coated
Inner pagesISO-Web-Coated

Data transfer as PDF

All data for French-language Ringier titles must be sent to Lausanne. Please contact us before sending any material. Phone +41 21 331 71 91 or e-mail prepresse@ringier.ch. Please provide the ad copy and specify the publication title and date of publication.

 

ftp.ringier.chFor a new folder please call: Prépresse Lausanne on +41 21 331 71 91.
Emailprepresse@ringier.ch
Postal addressRingier, Pre´presse Annonces, Pont Bessie`res 3, CP 7289, CH-1002 Lausanne

Data medium (Mac and Windows)

Storage mediaCD-ROM or DVD
Also to be supplied:Binding paper copies, proofs, title and publication dates

Any additional costs from delivery of non-conforming material will be invoiced. To ensure optimum reproduction of the advertisement, we require timely delivery of a contract quality proof in accordance with ISO coated standard with media wedge appropriate to the relevant paper. If no quality proof is supplied, no liability can be accepted.

 

ReadersReachStructureAffinity
Total55 000 3.4%100% 100
Gender
Men41 000 5.2% 74.1% 152
Women14 000 1.7% 25.9% 51
Age
14 - 19 Years1 0000.7% 1.7% 20
20 - 29 Years7 0002.7%12.4% 79
30 - 39 Years13 0004.7%22.8% 139
40 - 49 Years13 000 4.4% 22.6% 129
50 - 59 Years13 000 5%24.3% 147
60++ Years9 000 2.2%16.4% 64
Household income in CHF
Up to 3 9994 0001.4%7.9% 41
4 000 - 7 99916 0002.4%29% 70
8 000 ++35 0005.4%63.1% 160
Residential area
Urban / agglomeration47 000 3.4% 84.5% 101
Country9 000 3.3% 15.5% 96
Occupation
Full-time37 0005.6% 66.4% 165
Part-time9 000 2.7% 15.1% 79
Education / apprenticeship2 000 1.2% 2.5% 26
Non-working9 0001.7% 16% 51
Education
Primary/middle school5 0001.2%8.9% 36
Vocational school20 0003% 35.6% 88
High school, university31 000 5.5%55.5% 161
Strong / moderate interests
Stock exchange, investments, financial markets20 000 8.8% 32.5% 258
Economy43 0006.9% 77.3% 202
National and international politics and topics42 0005.7% 75% 167
Education39 000 5%70.2% 145
Cars and motorcycles18 000 4.9% 31.8% 144

Source: MACH Basic 2019-1 / Basis: French-speaking group, 1 627 000 people

Name Topic Publication date Closing date PDF
Energy & environment Sustainability 24.04.2019 03.04.2019
Health & wellness Health 29.05.2019 08.05.2019
Commercial vehicles I Cars/Motorcycles 26.06.2019 05.06.2019
Export Logistics 31.07.2019 10.07.2019
Finance II Finance/Economy 28.08.2019 07.08.2019
Banks and SMEs Finance/Economy 25.09.2019 04.09.2019
TOP 100 Startups Finance/Economy 25.09.2019 16.08.2019
Business insurance Finance/Economy 30.10.2019 09.10.2019
Commercial vehicles Cars/Motorcycles 27.11.2019 06.11.2019
30 years of PME Magazine & entrepreneurship Finance/Economy 27.11.2019 06.11.2019
Food & drink Food/Gastonomy 24.12.2019 03.12.2019
Who is Who Finance/Economy 24.12.2019 03.12.2019