ROMANDIE MAX

ROMANDIE MAX

L'illustré, TV8 and Le Temps are our flagships in French-speaking Switzerland. With all three together, you'll reach 30.8% of the population of western Switzerland. Romandie MAX can also be mixed in different variations. We have four versions for different target groups. An ideal mix for maximum reach in western Switzerland

Characteristic

Combination

Distribution

French-speaking part

Readership

494 000 readers
(Source: MACH Basic 2018-2)

Cost-per-thousand

4c gross rate CHF 81

Reach

30.8% of French-speaking group
(Source: MACH Basic 2018-2)

1/1 page, gross rate RomandieMAX

CHF 36 400.- 17.5% discount 30 030.–

Basic rates

Conditions

Combinations only possible fordouble, full or half-page adverts
Adverts inside the magazines
Same format for all publications
Same theme for all publications
All orders placed simultaneously for all publications
Cannot be added to other combinations
If a publication is cancelled, the unit prices will be charged (including for adverts that have already been published).
 

Turnover
The turnover discounts of the selected publications apply.

Specialities
On request

Agency commission AC

For authorised media and advertising agencies15% of net
Le Temps5% of net
Specialities (inserts, bound inserts, etc.)5% of net

Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Romandie MAX
- Two or three publications (L’Hebdo, L’illustré, TV8, Le Temps) must be selected.
- The adverts must appear in the same year.

Ad placement guarantee

10% of gross price

Common campaign

For each third-party ad, 30% of the gross rate of a full-page ad. Without turnover discount, AC or YTP. Template must be submitted to the publisher.

Terms and conditions

The general terms and conditions apply.

First day of sale

L’illustre weeklyWednesday
TV8 weeklyWednesday
Le Temps weeklyThursday
T Magazine20 issues Saturday
DeadlineMonday of previous week/TMag 4 weeks before publication date -

Technical details

Printed material PDF, incl. font style + binding colour proofs, ready for plate making
Printing process Offset printing

Romandie MAX

Romandie MAX

French-speaking Switzerland

Net readers494 000
Reach30.8%
Contacts586 000

Romandie MAX Family

Romandie MAX Family

French-speaking Switzerland

Net readers421 000
Reach26.2%
Contacts478 000

Romandie MAX Family

Romandie MAX Family

French-speaking Switzerland

Net readers368 000
Reach23.0%
Contacts390 000

Source: MACH Basic 2018-2, French-speaking group: 1 604 000 People