SCHWEIZER ILLUSTRIERTE - A TRUE PIECE OF SWITZERLAND

SCHWEIZER ILLUSTRIERTE - A TRUE PIECE OF SWITZERLAND

Roger Federer's family life or Federal Councillor Sommaruga's love life: If you want to read about anyone who is anyone in Switzerland, you go for Schweizer Illustrierte. Because we show people just as they really are.

Railway supremo Monika Ribar or dialect author Pedro Lenz: anyone who has something worthwhile to say in Switzerland speaks to Schweizer Illustrierte. Because we let people put their message across and don't interrupt.

Whether it's the horrific murders in Rupperswil or the modern-day scourge, dementia. If something is troubling the Swiss, Schweizer Illustrierte will get to the heart of the matter. Because our reporters go where the action is.

Switzerland is beautiful. Let's not do it down! Our panorama photos are ten times bigger than any smartphone. Because we have the best photographers and the best format for exclusive pictures. 

Schweizer Illustrierte is a true piece of Switzerland and has a long tradition. We're proud of that. No matter who they are: for over 100 years we've been depicting exceptional people as ordinary and ordinary people as exceptional. We present Switzerland's best in Switzerland's best format. The weekend starts on Friday – with the new Schweizer Illustrierte.

Characteristic

Illustrated, consumer

Distribution

German-speaking part

Readership

495 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 53

Frequency

Weekly - Friday

Distributed circulation

134 529 copies
(Source: WEMF 2019)

Reach

10.2% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate, incl. iPad

4c CHF 26 310

Basic rates


Cover pages


Advertorials (delivered)

Advertorials are not eligible for volume discounts, agency commission or YTP.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2018; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Agency commission AC

Authorised media and advertising agencies

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net


Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net

Ad placement guarantee
1/2 page and larger

10% of gross rate

Smaller than 1/2 page

20% of gross rate

Minimum format

1/4 page portrait or landscape

Common campaign
Per third-party ad

30% of the gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher

General terms and conditions
This rate card is subject to the general terms and conditions on www.go4media.ch.

Prices of specialities 2020

Print run 140 000 copies (subscriptions 110 000 / newsagents 30 000). All rates in CHF gross plus 7.7% VAT.

 

Weight Fixed insertProduct sampleBound insert1Loose insert1 Piggyback1,2

Postcard3 (one page unfolded)

17 780----
up to 20 g 19 88031 640---
up to 15 g --50 82050 82061 880
16 - 25 g --54 04054 04065 100
26 - 35 g --57 68057 68068 600
36 - 50 g --61 18061 18072 240

Heavier specialities upon request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for insert with product sample
2 Minimum format 140 x 90 mm / maximum format 210 x 148 mm


smartFinishing

AdvertisementFixed insertBound insertLoose insertPiggyback
Split min. 60 000 copies4 -YesYesYesYes
Split surcharge5 3 000.- 3 000.- 3 000.- 3 000.- 3 000.-

3 Cycle/newsagents/subscription (post code)
4 Split surcharge is not eligible for turnover discounts, AC or YTP.


Formats / Weights

PlacementFixed insertProduct sample Bound insert Loose insertPiggyback
Volume min.60 000 copies60 000 copies110 000 copies (subscription)60 000 copies60 000 copies
Size min.2 pages-4 pages 2 pages2 pages
Size max.24 pages-32 pages32 pages64 pages
Thickness max.2 mm 2 mm 2 mm 2 mm 3 mm
Format min. width60 mm 65 mm 4105/115 mm 105 mm 148 mm
Format min. height80 mm 84 mm 4148 mm 148 mm 210 mm
Format max. width175 mm 110 mm 4Magazine format 195 mm 4Magazine format
Format max. height210 mm 170 mm 4Magazine format262 mm 4Magazine format
Paper weight min. 2 pages120 gm2 --115 gm2 115 gm2
Paper weight min. 4–8 pages80 gm2 -90 gm2 80 gm2 80 gm2
Paper weight min. > 8 pages50 gm2 -54 gm2 50 gm2 50 gm2
Paper weight max. 4 pages300 gm2 -300 gm2 300 gm2 300 gm2
Total weight min. 2 g 2 g 3 g 2 g 4 g
Total weight max.20 g 20 g 49 g 49 g 99 g
Overfold on back half of sheet--10 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/- 9 mm / axial 4° 9 mm / axial 5° ---
Split options see smartFinishingnewsagents/subscriptionnewsagents/subscription---
Layout errors2% 2% 2% 2% 2%

5 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.


Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2020 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
103.01.202020.12.20192810.07.202026.06.2020
210.01.202027.12.20192917.07.202003.07.2020
317.01.202003.01.20203024.07.202010.07.2020
424.01.202010.01.20203131.07.202017.07.2020
531.01.202017.01.20203207.08.202024.07.2020
607.02.202024.01.20203314.08.202031.07.2020
714.02.202031.01.20203421.08.202007.08.2020
821.02.202007.02.20203528.08.202014.08.2020
928.02.202014.02.20203604.09.202021.08.2020
1006.03.202021.02.20203711.09.202028.08.2020
1113.03.202028.02.20203818.09.202004.09.2020
1220.03.202006.03.20203925.09.202011.09.2020
1327.03.202013.03.20204002.10.202018.09.2020
1403.04.202020.03.20204109.10.202025.09.2020
1510.04.202027.03.20204216.10.202002.10.2020
1617.04.202003.04.20204323.10.202009.10.2020
1724.04.202009.04.20204430.10.202016.10.2020
1801.05.202017.04.20204506.11.202023.10.2020
1908.05.202024.04.20204613.11.202030.10.2020
2015.05.202030.04.20204720.11.202006.11.2020
2122.05.202008.05.20204827.11.202013.11.2020
2229.05.202015.05.20204904.12.202020.11.2020
2305.06.202022.05.20205011.12.202027.11.2020
2412.06.202029.05.20205118.12.202004.12.2020
2519.06.202005.06.20205224.12.202011.12.2020
2626.06.202012.06.20205331.12.202018.12.2020
2703.07.202019.06.2020

Published: Weekly
First day of sale: Friday
Delivery of data: 10 working days before publication

Name Topic Publication date Closing date PDF
Travel 2 / 2020 Travel 10.07.2020 19.06.2020
Ferienland Schweiz Travel 17.07.2020 03.07.2020
Sport 3 Sport 24.07.2020 03.07.2020
Garden Party Food/Gastonomy 24.07.2020 03.07.2020
Schweiz 2020 31.07.2020 10.07.2020
Schulanfang Family 07.08.2020 24.07.2020
GRUEN 3 Sustainability 14.08.2020 24.07.2020
Cruise Magazin Travel 21.08.2020 31.07.2020
Weltklasse Zürich Sport 04.09.2020 14.08.2020
Baloise Music 18.09.2020 04.09.2020
ZFF Art/Culture 18.09.2020 04.09.2020
al dente 3 Food/Gastonomy 25.09.2020 04.09.2020
Sport 4 Sport 02.10.2020 11.09.2020
Travel 3 / 2020 Travel 09.10.2020 18.09.2020
Auto Herbst Cars/Motorcycles 09.10.2020 18.09.2020
GRUEN 4 Sustainability 16.10.2020 25.09.2020
Digitaltag 2020 30.10.2020 03.10.2020
Wallis Travel 06.11.2020 16.10.2020
Ski Sport 13.11.2020 23.10.2020
Weihnachten Extra 20.11.2020 30.10.2020
Jungfraubahnen 04.12.2020 13.11.2020
al dente 4 Food/Gastonomy 04.12.2020 13.11.2020
Auto des Jahres Cars/Motorcycles 11.12.2020 20.11.2020
Travel 1 / 2021 Travel 18.12.2020 27.11.2020

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total495 000 10.2% 100% 100
Geschlecht   
Männer186 0007.7% 37.6% 75
Frauen309 000 12.7% 62.4% 124
Alter
14 - 19 Jahre21 0005.9% 4.2% 58
20 - 29 Jahre 36 0005.1%7.4% 50
30 - 39 Jahre61 0007.6%12.3% 74
40 - 49 Jahre84 00010.2%17.0% 100
50 - 59 Jahre92 00010.8%18.7% 106
60++ Jahre200 00015.2%40.5% 150
Haushaltseinkommen in CHF
bis 3 99985 000 11.3% 17.1% 111
4 000 - 7 999 215 00011.2%43.4% 110
8 000 ++195 0008.9% 39.5% 87
Siedlungsart
Agglo-Haupt-/Nebenkern + Gürtel364 000 9.6% 73.7% 94
Ausserhalb Agglomeration130 000 12.4% 26.3% 122
Erwerbstätigkeit
Vollzeit159 000 7.7% 32.1% 75
Teilzeit127 00011.5%25.7% 113
Ausbildung / Lehre14 0004.6%2.8% 45
nicht erwerbstätig195 00014.1%39.4% 139
Schulbildung
obligatorisch91 000 11.2% 18.4% 110
mittel290 000 11.9%58.6% 117
hoch114 0007.1%23.0% 69
Interessen sehr stark / eher stark
Kosmetik, Körperpflege, Schönheit160 000 15.9% 32.4% 156
Kleider und Mode134 000 15.6% 27% 153
Wohnen und Einrichten430 000 11.5% 86.9% 113
Familie, Kinder und Partnerschaft412 000 11.3% 83.3% 112
Gesundheit und Ernährung373 000 10.6% 75.3% 104

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people

Affinity/Reach in %
progressive

69/10.6%

100/15.3%

92/14.0%

61/9.3%

extroverted

117/17.9%

98/14.9%

80/12.3%

introverted

142/21.6%

117/17.9%

103/15.7%

137/20.9%

Reach: 15.3% * *
n weighted: 1020
*%-basic universe
conservative

Data set: MACH Radar 2016
Audience: German-speaking group (basis n = 6 633)
Target group filter: none
WEMF/REMP © MACH Radar 2016