Monthly magazine for finance and insurance

Monthly magazine for finance and insurance

Our specialist magazine has been covering all segments and markets of the insurance business for around three decades. Critical, sometimes rather uncomfortable and thought-provoking, but always in a positive, constructive way. This industry is so fascinating that we never run out of topics. We write about all kinds of participants in primary and reinsurance companies, as well as health insurers, pension funds, institutional investors and brokers.

We have therefore divided our magazine into sections: “Securities”, “Markets & clients”, “Finance & pensions”, “Management & training”, “Technology & processes” and “Law & regulation”. Ten times a year, we publish informative articles and background reports on supervisory framework conditions, markets, client segments and market developments, trends, new products and financial markets, and shed light on all aspects of the life and non-life sub-markets. We lay great emphasis on real-life examples from areas such as product development, customer retention and staff recruitment.

Our position as market leader is both a commitment and a spur to further efforts. Our aim is to go on offering relevant information to our readers – and an attractive readership to our advertising customers.


specialized journal


German-speaking part


6 000 MA MA Leader
(Source: MA Leader 2015)



Distributed circulation

6 352 copies
(Source: WEMF/SW 2018)


1.7% leader of German-speaking group
(Source: MA Leader 2015)

1/1 page, gross rate

4c CHF 8 410

Basic rates

- Advertising rates effective 01.01.2019, rates are subject to change, all rates in CHF gross plus 7.7% VAT.
- Prices valid for 1- to 4-colour advertisements (standard price) based on the Euroscale colours cyan, yellow, magenta and black.
- For bleed-off, trim +3 mm applies on all 4 edges. Keep all non-bleed elements at least 8 mm from edges to allow for trim.
- Orders: cancellation or deferral of orders placed can only be accepted up to 3 days before the final printing deadline. For later deferrals, «Schweizer Versicherung» reserves the right to charge for the ad.
- Reservations: for reservations confirmed in writing by the customer or by «Schweizer Versicherung», cancelled later than 3 days before the final printing deadline will also be charged for.

Cover pages


Advertorials are not eligible for volume discounts, agency commission or YTP.

In our magazine, advertorials are treated differently from regular ads (net-net) The following points should also be considered:
- We do not use the same font as «Schweizer Versichrung» (Performa and Scala Sans)
- If possible, we use different column designs from «Schweizer Versicherung»
- Magazine ads have to labelled at the top with «Advertorial»

«SPECIALS 2016» / Publi-Forum «IT/ICT»
- In every edition of «Schweizer Versicherung» we highlight a key issue introduced by the editorial staff which is approx. one page long.
- Then, forum participants and customers have two pages available to publicize their views; on the left you can present your position on the seven questions, on the right you can insert a company profile, publish a product information text or create a classic ad.

Publi-Panel «FINANZ»
- The idea here is that representatives are invited to take part in a written panel and present their views on seven questions defined by a specialist editor.
- Participation in the panel includes the publication of an ad or advertorial.

Events calendar

Calendar of events the concept:
The events calendar appears in every issue. The portraits serve as additional information for our readers on upcoming events and seminars. This offer only applies to ads about traineeships and further education and conferences in the “Professional Insight” and “Agenda” sections

Job advertisements

Turnover discount 2019

Turnover discounts in CHF can be accumulated with Bilanz, Bilanz Homes, Guides, Handelszeitung, L’Hebdo, Le Temps, Montres Passion, PME Magazine, Schweizer Bank, Schweizer Versicherung and all their specials.
Specials of Schweizer Versicherung and guides are not eligible for volume discounts.

Different discounts apply for dynamic pricing (

40 0003%400 0009%1 000 00015%
80 0004%500 00010%1 100 00016%
120 0005%600 00011%1 200 00017%
180 0006%700 00012%1 300 00018%v
240 0007%800 00013%1 400 00020%
300 0008%900 00014%1 500 00021%

Frequency discount


- Valid up to and with 1/3-page, without a large amount of corrections or subject change with delivery of the complete drafts
- Cannot be accumulated with closures in Swiss Francs

Agency commission AC

For authorised media and avertising agencies15% of net
Specialities5% of net

Yearly turnover premium YTP

Yearly turnover premium YTP15% of net
Specialities YTP5% of net

Special discounts

- Charitable discount in accordance with the ZEWO Foundation list: 50% reduction on the gross price
- Not eligible for contractual – and agency commission/JUP


- Specific placement request surcharge/display advert 20% of the gross price
- Subsequent adverts plus 20% surcharge on the gross price
- Specific placement request surcharges are fulfilled where possible, however are not guaranteed.
- Box numbers domestic CHF 21.–, abroad CHF 35.–
- Jobs print/online rate: CHF 600.– /month

Prices of specialities

Print run 8 000 copies


Weight Fixed insertBound insertLoose insertCarte PrestigePost-it
Postcard plus carrier ad. min. 1/1 page3 120----
Up to 10 g4 560----
Up to 15 g-----
Up to 25 g5 2006 1606 96014 960-
26 - 49 g-6 9607 760-5 472
50 - 80 g-Auf Anfrage8 560-Auf Anfrage

- Additional grades of weight on request
- Brochures with third-party adverts 20% of the gross price of a one page advert (or the corresponding format) of «Schweizer Versicherung» is
charged as a surcharge per advert.
- Split surcharge: CHF 2900.–
- Piggyback surcharge: CHF 2000.–
- Carte Prestige (1 page, 250 gm2 , front and back) with fixed position (possible between 2 sheets)

Formats / Technical details

Fixed insert
- Prices include postage and technical costs
- Price excludes advert costs
- Price is exclusive of 7.7% VAT
- Minimum paper size: 76 x 51 mm
- Maximum paper size: 195 x 250 mm
- Positioning on request
- For special formats: Early notification
- Processability and price for sachets and 3D inserts on request with sample
- Booklets on request
- Before the definitive choice, 5 samples are sent for inspection to inside display advertising team.
- For glued inserts, a dummy/position sketch is likewise to be sent to the inside sales team 5 weeks before publication.
- The right to move the advert remains reserved.

Bound insert
- Format max.: 210 x 282mm
- Format min.: 115 x 148 mm
- Head trim: 12 mm
- Face trimming:10 mm
- Foot trimming: 14 mm

Dummies, sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.

Loose insert
- Split run of the edition, piggyback on request
- Prices include postage and technical costs
- Price is exclusive of 7.7% VAT Technical requirements
- Minimum paper size: 148 x 105 mm = A6
- Maximum paper size: 204 x 274 mm

- Completed stacks (stack open on the pallet and do not use film/packaging material).
- Please note down the following on the delivery note: Title, release date, date, quantity

At the latest 10 days before publication to:
Druweva AG
Herr Martin Zaugg
Warenannahme «Schweizer Versicherung»
Seftigenstrasse 310
3084 Wabern

2019 Schedule

IssuePublication dateAdvertising deadlineInvestment strategies topicsPensions topics
201.02.1910.01.2019Infrastructure investments for increased returnsSocially-responsible investments of pension schemes
301.03.1907.02.19Real estate: Stable income with indirect investmentsLump-sum withdrawals instead of a pension
401.04.1808.03.19Saving costs with ETFsProfessional pension fund management
502.05.1905.04.19Robo-advisors in asset managementExecutive pensions en vogue
603.06.1909.05.19Private equity: Prospects of success with start-upsInnovations in the 3rd pillar
7/801.07.1906.06.19Insurance Linked Securities as an alternative investmentPensions for expatriates
902.09.1909.08.19Off the stock market with Private DebtFlexible retirement management
1001.10.1906.09.19Investing in actively managed fundsCommunication in occupational pensions
1101.11.1910.10.19Sustainable investments: Investing with a good consciencePension fund models compared
1202.12.1908.11.19Risk management with asset liability managementInvestment strategies 2020 for pension schemes

Published: monthly
First day of sale: First working day of the month
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

Total6 0001.7%100% 100
Men4 0001.5%71% 88
Women2 0002.6%29% 150
35 - 54 Years5 0001.9%79% 106
55++ Years1 0001.6%21% 90
High school, university6 0001.7%95% 99
Residential area
Urban / agglomeration5 0001.7%81% 99
Country1 0001.8%19% 104
Strong / moderate interests
Economy5 0002.1%91% 123
Wohnungsmarkt und Immobilien3 0002.5%51% 142
Capital contributions, financial markets for institutions, business purposes3 0004.2%46% 240
Capital investments, financial markets for private purposes3 0003%52% 172
Market rate3 0003.3%51% 190

Source: MA Leader 2015 / Base: German-speaking group, 333 000 people

Name Topic Publication date Closing date PDF
Vorsorge Guide Finance/Economy 02.09.2019 06.08.2019 PDF
MILLIONÄR Finance/Economy 01.10.2019 05.09.2019
MILLIONÄR Finance/Economy 02.12.2019 14.11.2019