THE SWISS CELEBRITY & FASHION MAGAZINE

THE SWISS CELEBRITY & FASHION MAGAZINE

On the market since 2006, this glossy magazine has established itself as the most popular women's magazine in Switzerland: that's Style!

Our sustained success is founded on a contemporary concept that has paved our way to the top. At Style, fashion (for women and men), beauty, living, jewellery, watches and travel are the key ingredients for an engaging read. But the stars of Switzerland and Hollywood also play a leading role. We invite the most successful celebrities from the worlds of entertainment, sport and culture to speak with us and pose for renowned photographers. Style shows how the celebrities live, what they're wearing – and how readers can make this lifestyle their own. And all this alongside products ranging from the affordable to the exquisitely exclusive. Each month, a superstar graces our cover.

Style spots the trends and keeps readers up to speed with entertaining articles. A dedicated and passionate editorial team sees to that. Issue after issue.

 

Characteristic

Women's magazine

Distribution

German-speaking part

Readership

271 000 readers
German-speaking part
(Source: MACH Basic 2018-2)

Cost-per-thousand

4c gross rate CHF 67

Frequency

Monthly

Distributed circulation

133 668 copies
(Source: WEMF/SW 2018)

Reach

5.6% of German-speaking group
(Source: MACH Basic 2018-2)

1/1 page, gross rate, incl. iPad

4c CHF 18 200

Basic rates


Cover pages


Advertorials (delivered)

1 This position is only available with a binding booking six weeks before publication date. In case of cancellation of an order we charge 50% of the price
2 Advertorials are not eligible for turnover discounts or agency commission/YTP.

– Smaller formats on request.
– For bleed-off, trim +5 mm applies on all 4 edges
– Advertisements taking up less than 1/1 page are always placed adjacent to text.
– Text and parts which may not be trimmed must be 8 mm from the edge
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)

Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:

– Name and logo of the carrier title and its classifieds may not be used.  
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content 
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.  
– Prior to publication, we require a layout for approval by the publisher.

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Beobacher, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)


Agency commission AC

For authorised media and avertising agencies

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net


Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net

Ad placement guarantee
1/2 page and larger10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format1/3 page portrait or landscape
Common campaign
Per third-party ad30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher
General terms and conditions
This rate card is subject to the general terms and conditions on www.go4media.ch.

Prices of specialities 2019

Print run 130 000 copies. All rates in CHF gross plus 7.7% VAT.

Weight Fixed insertProduct sampleBound insert1 Loose insert1 Piggyback1,2
Postcard3(one page unfolded) 15 600
Up to 20 g 17 42029 770
Up to 15 g 44 46044 46057 420
16 - 25 g 47 320 47 32060 465
26 - 35 g 50 31050 31063 655
36 - 50 g 53 30053 30066 990

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for insert with product sample
2 Including. technical costs (subscritpion / newsagents)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insertPiggyback
first page on a sheet at the headalways according to feasibility checkat certain points between 2 pagesat certain pointson back page
Size min.2 pages -2 pages 2 pages2 pages
Size max. 24 pages -48 pages format dependent32 pages64 pages
Thickness max.2 mm 2 mm -2 mm 3 mm
Format min. width60 mm 65 mm 115 mm 100 mm 148 mm
Format min. height80 mm 84 mm 140 mm 150 mm 210 mm
Format max. width170 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. height252 mm 170 mm 4magazine format267 mm 4magazine format
Paper weight min. 2 pages120 gm2 -100 gm2 120 gm2 120 gm2
Paper weight min. 4–8 pages--60 gm2 80 gm2 80 gm2
Paper weight min. > 8 pages--40 gm2 50 gm2 50 gm2
Paper weight max. 2 pages300 gm2 -240 gm2 300 gm2 350 gm2
Total weight min. 2 g 2 g ---
Total weight max.20 g 20 g ---
Grind off--3 mm --
Top edge bleed (only bound inserts) --5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/-9 mm / axial4° 9 mm / axial4° ---
Split (see smartFinishing)min. 60 000 Ex. min. 60 000 Ex. min. 60 000 Ex. min. 60 000 Ex. min. 60 000 Ex.
Layout errors 2% 2% 2% 2% 2%

4Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

smartFinishing

AdvertisementFixed insertBound insertLoose insertPiggyback
Split on demand
Split surcharge5 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

5 Split surcharge is not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page bound inserts, fixed inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2019 Schedule

IssuePublication dateAdvertising deadlineFocus topics
314.02.1917.01.19Season start/fashion and beauty trends
414.03.1914.02.19Fashion, accessories, latest watches, body, soul & mind
511.04.1914.03.19Fashion, garden/barbecue/party, fitness
616.05.1918.04.19Living, bikinis, summer beauty
7/827.06.1930.05.19Elite model looks, pre-fall, latest watches, summer skin
915.08.1918.07.19Season start/fashion and beauty trends
1012.09.1915.08.19Fashion, accessories, travel, hair
1110.10.1912.09.19Living, jewellery/watches, perfumes
1214.11.1917.10.19Christmas/winter, lingerie, sport
1/212.12.1914.11.19Party, travel

Published: monthly
First day of sale: Thursday
Delivery of data: 20 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity

Total

271 000 5.6% 100% 100
Gender
Men67 000 2.8% 24.7% 50
Women204 0008.5% 75.3% 150
Age

14 - 19 Years

24 000 6.9% 9.0% 122

20 - 29 Years

35 0004.9% 13.1% 87

30 - 39 Years

43 000 5.5% 15.8% 97

40 - 49 Years

51 000 5.9% 18.7% 104

50 - 59 Years

46 000 5.5% 16.8% 98

60++ Years

72 000 5.7% 26.6% 101
Household income in CHF
Up to 3 99942 000 5.7% 15.4% 101

4 000 - 7 999

107 000 5.6% 39.5% 99

8 000 ++

122 000 5.7% 45.0% 101
Residential area
Urban / agglomeration213 000 5.7% 78.7% 100

Land

58 000 5.5% 21.3% 98
Occupation
Full-time90 000 4.4% 33.3% 79
Part-time82 000 7.3% 30.3% 130
Education / apprenticeship20 000 6.7% 7.3% 118
Non-working79 000 5.8% 29.2% 104
Education
Primary/middle school56 000 6.7% 20.8% 118
Vocational school152 000 6.2% 56.3% 110
High school, university62 000 4.1% 22.9% 73
Strong / moderate interests
Cosmetics, personal hygiene, beauty158 000 10.1% 58.5% 179
Clothes and fashion175 000 9.9% 64.6% 177
Living and furnishing181 000 8.1% 66.9% 144
Gastronomy, food, cooking204 000 6.7% 75.3% 120
Health and nutrition237 000 6.6% 87.4% 117

Source: MACH Basic 2018-2 / Basis: German-speaking group, 4 805 000 people

Affinity/Reach in %
progressive

99/6.3%

133/8.5%

103/6.5%

56/3.5%

extroverted

131/8.3%

107/6.8%

56/3.6%

introverted

133/8.5%

99/6.3%

69/4.4%

116/7.3%

Reach: 6.3% *
n weighted: 424
*%-basic universe
conservative

Data set: MACH Radar 2015
Audience: German-speaking group (basis n = 6 678)
Target group filter: none
WEMF/REMP © MACH Radar 2015