TELE – Advertising where it's worthwhile.

TELE – Advertising where it's worthwhile.

The TV magazine with the largest coverage in Switzerland offers much more than the comprehensive hot-off-the-press programme section. Thrilling TV-related background stories and detailed reporting on entertainment, sports, nature, culture, music and film. TELE is the only Swiss TV magazine to include digital channels and offers daily tips and highlights with reviews.

Characteristic

Television magazine

Distribution

German-speaking part

Readership

331 000 readers
German-speaking part
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 33

Frequency

Weekly - Wednesday

Distributed circulation

105 362 copies
(Source: WEMF/SW 2018)

Reach

6.8% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate

CHF 10 900

Basic rates


Ads in programme section – section tips

In conjunction with ad campaigns


Advertorials


Ads in programme section – film tips


Ads in programme section – side sections

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero D+F, Bolero Men D+F,GlücksPost, ICON, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 0002%900 00010%2 700 00018%
100 0003%1 050 00011%3 000 00019%
200 0004%1 200 00012%3 300 00020%
300 0005%1 400 00013%3 600 00021%
400 0006%1 650 00014%3 900 00022%
500 0007%1 900 00015%4 200 00023%
600 0008%2 150 00016%4 500 00024%
750 0009%2 400 00017%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

 

Frequency discount

Agency commissions and annual sales bonuses may not be cumulated.

 

6x 2%12x 4%18x 6%24x 8%30x 10%

Agency commission AC

Agency commissions and annual sales bonuses may not be cumulated.

 

Ads15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Yearly turnover premium YTP

Yearly turnover premium YTP

 

Minimum volume of 3 pages a year in one or more Ringier Axel Springer Medien Schweiz AG15% of net

Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts

Consecutive ads: from 4 pages, 25% additional discount.

General conditionds

The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta, yellow and black.
Chromatic colours (Pantone) on request.
All prices excluding 8% VAT. Placement guarantee: 20% of gross price.
Prices subject to change. Other special formats available on request.
Expenditure and frequency discounts cannot be combined. 5 mm trim for ads with bleed.
Text and images that should not be truncated must be 5 mm from the margin.
Ads that point to a collaboration or partnership with Beobachter are not permitted. (For example: an offer for Beobachter readers)

WeightFixed insertBound and tipped inserts Loose Inserts
Postcard (1 sheet, unfolded) 13 456
Up to 15 g15 66022 38834 568
16 - 25 g15 66023 78036 192
26 - 35 g20 30027 02838 396
36-50 g*20 30030 85641 760
Sachets / Sample bags21 576

Formats / Weights

PlacingFixed insertFixed insert (center of the magazine)Loose InsertsLoose Inserts (Piggyback on backside stapling)*
Minimum width55 mm105 mm / 115 mm105 mm148 mm
Minimum hight80 mm148 mm148 mm148 mm
Maximum width180 mm210 mm195 mm210 mm
Maximum hight210 mm282 mm262 mm282 mm
*Other formats on demand
Overfold on back half of sheet-10 mm-
Head trim-5 mm-
Maximum foot trim-23 mm-
Maximum face trim-4 mm-
Max. tolerance+/- 10 mm/ axial 5°--

Advertising cover sheets

Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Conditions / Technical specifications

Split placingThe publisher reserves the right to change the date of publication. Only possible for loose inserts.
Split surcharge10%
Minimum order1/1-page for fixed inserts
AC5%
External advertisementsUp to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
SampleThe final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
Delivery10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
12726.06.1912.06.19
203.01.1919.12.182803.07.1919.06.19
309.01.1927.12.182910.07.1926.06.19
416.01.1903.01.1930/3117.07.1903.07.19
523.01.1909.01.193231.07.1917.07.19
630.01.1916.01.193307.08.1924.07.19
706.02.1923.01.193414.08.1931.07.19
813.02.1930.01.193521.08.1907.08.19
920.02.1906.02.193628.08.1914.08.19
1027.02.1913.02.193704.09.1921.08.19
1106.03.1920.02.193811.09.1928.08.19
1213.03.1927.02.193918.09.1904.09.19
1320.03.1906.03.194025.09.1911.09.19
1427.03.1913.03.194102.10.1918.09.19
1503.04.1920.03.194209.10.1925.09.19
16/1710.04.1927.03.194316.10.1902.10.19
1824.04.1910.04.194423.10.1909.10.19
1901.05.1917.04.194530.10.1916.10.19
2008.05.1924.04.194606.11.1923.10.19
2115.05.1901.05.194713.11.1930.10.19
2222.05.1908.05.194820.11.1906.11.19
2329.05.1915.05.194927.11.1913.11.19
2405.06.1922.05.195004.12.1920.11.19
2512.06.1929.05.195111.12.1927.11.19
2619.06.1905.06.195218.12.1904.12.19

Published: Weekly
First day of sale: Wednesday
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total331 000 6.8% 100% 100
Gender
Men166 000 6.9% 50.3% 101
Women164 000 6.8% 49.7% 99
Age
14 - 19 Years14 000 3.9% 4.1% 57
20 - 29 Years21 000 3% 6.5% 44
30 - 39 Years16 000 2% 4.9% 30
40 - 49 Years 40 000 4.8% 12.2% 70
50 - 59 Years 66 000 7.9% 20.1% 116
60++ Years 173 000 13.4% 52.3% 196
Household income in CHF
Up to 3 99967 000 9.1% 20.3% 133
4 000 - 7 999140 000 7.2% 42.4% 106
8 000 ++123 000 5.7% 37.3% 84
Residential area
Urban / agglomeration270 000 7.1% 81.7% 104
Country61 000 5.8% 18.3% 85
Occupation
Full-time96 000 4.7% 29.2% 69
Part-time57 000 5.1% 17.3% 75
Education / apprenticeship9 000 3.2% 2.9% 47
Non-working168 000 12.2% 50.6% 179
Education
Primary/middle school73 000 8.8% 22.1% 129
Vocational school189 000 7.7%57.2% 113
High school, university68 000 4.4% 20.7% 64
Strong / moderate interests
Cars and motorcycles77 000 8% 23.3% 116
Cosmetics, personal hygiene, beauty116 000 7.5% 35.1% 110
entertainment and communication devices162 000 7.8%48.9% 114
Gastronomy, food and cooking81 000 7.9% 24.4% 115
Gesundheit und Ernährung266 000 7.4% 80.6% 108

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 838 000 people