TV-Star - even more from your Swiss TV Stars
TV-Star is the people magazine on stars and celebrities from the stage and screen The compact programme guide with a magazine section filled with surprising and refreshing news on stars and celebrities from the stage and screen. Daily tips and highlights, analysed and recommended by the editorial team, as well as an extensive top-quality programme section.
- Facts & Figures
- Aadvertising rates 2020
- Discounts
- Specialities
- Dates
- Technical specifications
- Media data
Television magazine
German-speaking part
140 000 readers
German-speaking part
(Source: MACH Basic 2020-1)
4c gross rate CHF 42
every 2 weeks, Wednesday
61 431 copies
(Source: WEMF 2019)
2.9% of German-speaking group
(Source: MACH Basic 2020-1)
4c CHF 5 900
Basic rates
| Formats Pages | Type area Width x height in mm | Trim size Width x height in mm | Gross rate in CHF b/w or 4c | |
|---|---|---|---|---|
 | 1/1 page | 189 x 261 | 210 x 282 | 5 900 |
 | 2nd cover | 189 x 261 | 210 x 282 | 6 785 |
 | outside back cover | 189 x 261 | 210 x 282 | 7 080 |
 | 1/2 landscape | 189 x 129 | 210 x 140 | 3 500 |
 | 1/2 portrait | 93 x 261 | 104 x 282 | 3 500 |
 | 1/3 landscape | 189 x 85 | 210 x 96 | 2 400 |
 | 1/3 portrait | 61 x 261 | 71 x 282 | 2 400 |
 | 1/4 landscape | 189 x 63 | 210 x 74 | 2 200 |
 | 1/4 corner halfway up | 93 x 129 | 104 x 140 | 2 200 |
 | 1/4 portrait | 45 x 261 | 56 x 282 | 2 200 |
 | 2/1 panorama | 398 x 261 | 420 x 282 | 11 800 |
 | 2x 1/2 landscape panorama TA | 398 x 129 | 420 x 140 | 7 000 |
Ads in programme section – side sections
| 2/1 page in the program | 1/1 page in the program |
|---|---|
| Gross rate in CHF 12 980.- | Gross rate in CHF 6 490.- |
| RA: 420 x 282 mm | RA: 210 x 282 mm |
Ads in programme section – daily tips
In conjunction with ad campaigns
| Day tip | Day tip A or B | Day tip A or B |
|---|---|---|
| Gross rate in CHF CHF 3 675.- | Gross rate per CHF 1 875.- | Gross rate per CHF 600.- |
| Format: 396 x 44 mm | Each Format: 190 x 44 mm | Each Format: 43 x 44 mm |
Advertorials
| Formats Pages | Type area Width x height in mm | Trim size Width x height in mm | Gross rate in CHF b/w or 4c | |
|---|---|---|---|---|
| 1/1 page | 189 x 261 | 210 x 282 | 5 900 |
| 1/2 landscape | 189 x 129 | 210 x 140 | 3 500 |
 | 2/1 page | 398 x 261 | 420 x 282 | 11 800 |
Turnover discount 2020
Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.
| Turnover | Discount | Turnover | Discount | Turnover | Discount |
|---|---|---|---|---|---|
| 60 000 | 2% | 900 000 | 10% | 2 700 000 | 18% |
| 100 000 | 3% | 1 050 000 | 11% | 3 000 000 | 19% |
| 200 000 | 4% | 1 200 000 | 12% | 3 300 000 | 20% |
| 300 000 | 5% | 1 400 000 | 13% | 3 600 000 | 21% |
| 400 000 | 6% | 1 650 000 | 14% | 3 900 000 | 22% |
| 500 000 | 7% | 1 900 000 | 15% | 4 200 000 | 23% |
| 600 000 | 8% | 2 150 000 | 16% | 4 500 000 | 24% |
| 750 000 | 9% | 2 400 000 | 17% |
*Gross according to rate less special discounts, plus additional costs (placement surcharges)
Dynamic Pricing
Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.
| Umsatz Brutto (nach dynamischem Rabatt) | Abschlussrabatt |
|---|---|
| 100 000 | 2% |
| 200 000 | 3% |
| 400 000 | 5% |
| 500 000 | 6% |
| 750 000 | 7% |
| 1 000 000 | 8% |
| 1 250 000 | 9% |
| 1 500 000 | 10% |
| 1 750 000 | 11% |
| 2 000 000 | 12% |
| 2 500 000 | 13% |
| 3 000 000 | 14% |
| 3 500 000 | 15% |
Spielregeln Dynamic Pricing
- Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
- Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
- Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
- Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.
Frequency discount
Can be combined with Ads up to max. 1/4 page.
| 6x 2% | 12x 4% | 18x 6% | 24x 8% | 30x 10% |
Agency commission AC
Agency commissions and annual sales bonuses may not be cumulated.
| Ads | 15% of net |
| Specialities (inserts, bound inserts, etc.) | 5% of net |
Yearly turnover premium YTP
Agency commissions and annual sales bonuses may not be cumulated.
| Minimum volume of 3 pages a year in one or more Ringier Axel Springer Medien Schweiz AG | 15% of net |
Special discounts
50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list not final and agency commission entitled no repetition discount; not combinable with other titles).
Additional discounts
Consecutive ads: from 4 pages, 25% additional discount.
Prices of specialities 2020
Print run 62 000 + 3% subsidy
| Weight | Fixed insert | Product sample | Bound insert1 | Loose insert |
|---|---|---|---|---|
| Postcard3(one page unfolded) | 8 700 | |||
| Up to 20 g | 8 700 | 14 475 | 22 350 | |
| Up to 15 g | 10 125 | 15 375 | 23 400 | |
| 16 - 25 g | 13 125 | 17 475 | 24 825 | |
| 26 - 35 g | 13 125 | 19 950 | 27 000 | |
| 36 - 50 g | 13 950 |
*up to 51 g price on demand
Formats / Weights
| Placing | Fixed insert | Fixed insert (center of the magazine) | Loose Inserts | Loose Inserts (Piggyback on backside stapling)* |
|---|---|---|---|---|
| Minimum width | 55 mm | 105 mm / 115 mm | 105 mm | 148 mm |
| Minimum hight | 80 mm | 148 mm | 148 mm | 148 mm |
| Maximum width | 180 mm | 210 mm | 195 mm | 210 mm |
| Maximum hight | 210 mm | 282 mm | 262 mm | 282 mm |
| *Other formats on demand | ||||
| Overfold on back half of sheet | - | 10 mm | - | |
| Head trim | - | 5 mm | - | |
| Maximum foot trim | - | 23 mm | - | |
| Max. tolerance | +/- 10 mm/axial 5° | - | - | |
Advertising cover sheets
Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.
Partner publisher:
TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday
Advertising cover sheets:
Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.
Partner publisher:
TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday
Conditions
| Split placing | The publisher reserves the right to change the date of publication. Only possible for loose inserts. |
| Split surcharge | CHF 3'000.00 |
| Minimum order | 1/1-page for fixed inserts |
| AC | 5% |
| External advertisements | Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad. |
| Sample | The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher. |
| Delivery | 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen |
2020 Schedule
| Issue | Publication date | Advertising deadline |
|---|---|---|
| 1 | 18.12.2019 | 04.12.2019 |
| 2 | 03.01.2020 | 19.12.2019 |
| 3 | 15.01.2020 | 30.12.2019 |
| 4 | 29.01.2020 | 15.01.2020 |
| 5 | 12.02.2020 | 29.01.2020 |
| 6 | 26.02.2020 | 12.02.2020 |
| 7 | 11.03.2020 | 26.02.2020 |
| 8 | 25.03.2020 | 11.03.2020 |
| 9 | 08.04.2020 | 25.03.2020 |
| 10 | 22.04.2020 | 08.04.2020 |
| 11 | 06.05.2020 | 22.04.2020 |
| 12 | 20.05.2020 | 06.05.2020 |
| 13 | 03.06.2020 | 20.05.2020 |
| 14 | 17.06.2020 | 03.06.2020 |
| 15 | 01.07.2020 | 17.06.2020 |
| 16 | 15.07.2020 | 01.07.2020 |
| 17 | 29.07.2020 | 15.07.2020 |
| 18 | 12.08.2020 | 29.07.2020 |
| 19 | 26.08.2020 | 12.08.2020 |
| 20 | 09.09.2020 | 26.08.2020 |
| 21 | 23.09.2020 | 09.09.2020 |
| 22 | 07.10.2020 | 23.09.2020 |
| 23 | 21.10.2020 | 07.10.2020 |
| 24 | 04.11.2020 | 21.10.2020 |
| 25 | 18.11.2020 | 04.11.2020 |
| 26 | 02.12.2020 | 18.11.2020 |
| 27 | 16.12.2020 | 02.12.2020 |
| Published: every 2 weeks |
| First day of sale: Wednesday |
| Delivery of data: 10 working days before publication |
Technical data
| Print material | |
|---|---|
| Colours | In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard |
| Print process | Offset |
| UCR | 300% (sum of C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Data preparation | |
| Datenformat | Die Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen. |
| Documents | PDF/X-3. Other documents on request |
| Images | Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images |
| Colour composition | All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black). |
| Panorama pages | For 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira. |
| Data transfer | |
| anzeigen-prod@admeira.ch | |
| Postal address | Admeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich |
| Technical data | |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge. |
| Readers | Reach | Structure | Affinity | ||
|---|---|---|---|---|---|
| Total | 140 000 | 2.9% | 100% | 100 | |
| Geschlecht | |||||
| Männer | 66 000 | 2.7% | 47.3% | 95 | |
| Frauen | 74 000 | 3.0% | 52.7% | 105 | |
| Alter | |||||
| 14 - 19 Jahre | 7 000 | 2.0% | 4.9% | 69 | |
| 20 - 29 Jahre | 7 000 | 1.0% | 4.9% | 33 | |
| 30 - 39 Jahre | 8 000 | 1.0% | 5.9% | 36 | |
| 40 - 49 Jahre | 13 000 | 1.6% | 9.3% | 54 | |
| 50 - 59 Jahre | 26 000 | 3.1% | 18.8% | 107 | |
| 60++ Jahre | 79 000 | 6.0% | 56.2% | 208 | |
| Haushaltseinkommen in CHF | |||||
| bis 3 999 | 29 000 | 3.9% | 21.1% | 137 | |
| 4 000 - 7 999 | 64 000 | 3.3% | 45.9% | 116 | |
| 8 000 ++ | 46 000 | 2.1% | 33.0% | 73 | |
| Siedlungsart | |||||
| Agglo-Haupt-/Nebenkern + Gürtel | 119 000 | 3.1% | 85.1% | 108 | |
| Ausserhalb Agglomeration | 21 000 | 2.0% | 14.9% | 69 | |
| Erwerbstätigkeit | |||||
| Vollzeit | 34 000 | 1.7% | 24.5% | 58 | |
| Teilzeit | 24 000 | 2.2% | 17.1% | 75 | |
| Ausbildung / Lehre | 6 000 | 2.0% | 4.3% | 69 | |
| nicht erwerbstätig | 76 000 | 5.5% | 54.1% | 200 | |
| Schulbildung | |||||
| obligatorisch | 34 000 | 4.2% | 24.2% | 145 | |
| mittel | 69 000 | 2.8% | 49.2% | 98 | |
| hoch | 37 000 | 2.3% | 26.6% | 80 | |
| Interessen sehr stark / eher stark | |||||
| Kosmetik, Körperpflege, Schönheit | 50 000 | 3.4% | 36.1% | 117 | |
| Börse, Geldanlage, Finanzmärkte | 35 000 | 3.5% | 24.8% | 121 | |
| Tiere und Natur | 106 000 | 3.1% | 75.6% | 107 | |
| Gesundheit und Ernährung | 113 000 | 3.1% | 80.7% | 108 | |
| Gastronomy, food and cooking | 93 000 | 3.0% | 66.2% | 106 | |
Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people