TV-Star - even more from your Swiss TV Stars

TV-Star - even more from your Swiss TV Stars

TV-Star is the people magazine on stars and celebrities from the stage and screen The compact programme guide with a magazine section filled with surprising and refreshing news on stars and celebrities from the stage and screen. Daily tips and highlights, analysed and recommended by the editorial team, as well as an extensive top-quality programme section.

Characteristic

Television magazine

Distribution

German-speaking part

Readership

151 000 readers
German-speaking part
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 39

Frequency

every 2 weeks, Wednesday

Distributed circulation

66 040 copies
(Source: WEMF/SW 2018)

Reach

3.1% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate

4c CHF 5 900

Basic rates

Ads in programme section – daily tips

In conjunction with ad campaigns

Advertorials

Ads in programme section – side sections

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

Frequency discount

Can be combined with Ads up to max. 1/4 page.

6x 2%12x 4%18x 6%24x 8%30x 10%

Agency commission AC

Agency commissions and annual sales bonuses may not be cumulated. 

Ads 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

Yearly turnover premium YTP

Agency commissions and annual sales bonuses may not be cumulated. 

Minimum volume of 3 pages a year in one or more Ringier Axel Springer Medien Schweiz AG15% of net

 Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts 

Consecutive ads: from 4 pages, 25% additional discount.

General conditionds

The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta, yellow and black.
Chromatic colours (Pantone) on request. All prices excluding 7.7% VAT.
Placement guarantee: 20% of gross price.
Prices subject to change. Other special formats available on request.
Expenditure and frequency discounts cannot be combined. 5 mm trim for ads with bleed.
Text and images that should not be truncated must be 5 mm from the margin.

Prices of specialities 2019

Print run 75 000 + 3% subsidy 

Weight Fixed insertBound and tipped insertsLoose Inserts
Postcard (1 sheet, unfolded)8 700
up to 15 g 8 70014 47522 350
16-25 g 10 12515 37523 400
26-35 g 13 12517 47524 825
36-50 g* 13 12519 95027 000
Sachets / Sample bags 13 950

*up to 51 g price on demand

Formats / Weights

PlacingFixed insert Fixed insert (center of the magazine) Loose Inserts Loose Inserts (Piggyback on backside stapling)*
Minimum width 55 mm 105 mm / 115 mm 105 mm148 mm
Minimum hight 80 mm 148 mm 148 mm148 mm
Maximum width 180 mm 210 mm 195 mm210 mm
Maximum hight 210 mm 282 mm 262 mm282 mm
*Other formats on demand
Overfold on back half of sheet -10 mm -
Head trim -5 mm -
Maximum foot trim -23 mm -
Max. tolerance +/- 10 mm/axial 5° --

Advertising cover sheets

Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Partner publisher:

TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday

Advertising cover sheets:
Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date. 

Partner publisher:
TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday

Conditions

Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts.
Split surcharge 10%
Minimum order 1/1-page for fixed inserts
AC 5%
External advertisements Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
Sample The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
Delivery 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

2019 Schedule

IssuePublication dateAdvertising deadline
203.01.1919.12.18
316.01.1903.01.19
430.01.1916.01.19
513.02.1930.01.19
627.02.1913.02.19
713.03.1927.02.19
827.03.1913.03.19
910.04.1927.03.19
1024.04.1910.04.19
1108.05.1924.04.19
1222.05.1908.05.19
1305.06.1922.05.19
1419.06.1905.06.19
1503.07.1919.06.19
1617.07.1903.07.19
1731.07.1917.07.19
1814.08.1931.07.19
1928.08.1914.08.19
2011.09.1928.08.19
2125.09.1911.09.19
2209.10.1925.09.19
2323.10.1909.10.19
2406.11.1923.10.19
2520.11.1906.11.19
2604.12.1920.11.19

Published: every 2 weeks
First day of sale: Wednesday
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total151 000 3.1% 100% 100
Gender
Men67 0002.8%44.3% 89
Women84 0003.5%55.7% 111
Age
14 - 19 Years10 0002.8%6.5% 89
20 - 29 Years9 0001.2%5.8% 39
30 - 39 Years6 000 0.8% 4.2% 26
40 - 49 Years16 000 2.0% 10.9% 62
50 - 59 Years26 000 3.1% 17.0% 98
60++ Years84 000 6.5% 55.6% 208
Household income in CHF
Up to 3 99933 000 4.4% 21.7% 142
4 000 - 7 99970 000 3.6% 46.3% 115
8 000 ++48 000 2.2% 32.0% 72
Residential area
Urban / agglomeration127 000 3.4% 84.2% 107
Country24 000 2.3% 15.8% 73
Occupation
Full-time36 000 1.8% 24.1% 57
Part-time26 000 2.3% 17.4% 75
Education / apprenticeship7 000 2.4% 4.7% 77
Non-working81 000 5.9% 53.8% 190
Education
Primary/middle school35 000 4.2% 23.1% 135
Vocational school82 000 3.3% 54.3% 107
High school, university34 000 2.2% 22.6% 70
Strong / moderate interests
Animals and nature34 000 3.5% 22.5% 112
Cosmetics, personal hygiene, beauty55 000 3.6% 36.5% 115
Health and nutrition119 000 3.3% 79.0% 105
Clothes and fashion58 000 3.3% 38.0% 106
Wohnen und Einrichten 73 000 3.3%48.1% 105

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 838 000 people