TV8, THE MOST PRECISE AND COMPREHENSIVE SWISS TV PROGRAMME GUIDE

TV8, THE MOST PRECISE AND COMPREHENSIVE SWISS TV PROGRAMME GUIDE

An editorial that casts a curious, mischievous and sometimes critical eye over the French-language broadcasters; the passion of the journalists on the editorial team; a selection of the best films and highlights of the week at a glance; exclusive interviews with American stars of the big and small screens thanks to our Hollywood-based correspondents; interviews with the best-known hosts of the French-language broadcasters; behind-the-scenes reports on the world of television; surveys about everything related to TV; and a page dedicated to the evening schedule for the following week. Not to mention reviews of the latest films accompanied by an interview or portrait of a major Hollywood star or other in-demand actor.

The celebrities one sees every day on TV are, of course, given their due as well. TV8 tells all (or nearly all) about the stars, in all earnestness or with a touch of humour.

TV8 is an in-depth programme guide filled with news and ideas, which keeps in step with the ever-changing world of television week by week. Readers are kept abreast of technological changes and given expert advice on the subject. It is the only programme guide in western Switzerland that shows the schedule for over 105 broadcasters.

Last but not least, the development of the TV8 product has expanded massively with the advent of digital TV and its offerings have grown even more attractive since the beginning of 2013. Just one more sign that our product as well as our content is well equipped for the multimedia future.

 

Characteristic

Television magazine

Frequency

Weekly - Wednesday

Distribution

French-speaking part

Distributed circulation

55 817 copies
(Source: WEMF/SW 2018)

Readership

195 000 readers
French-speaking part
(Source: MACH Basic 2019-1)

Reach

12.0% of French-speaking group
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 40

1/1 page, gross rate

4c CHF 7 800

Basic rates

Cover pages

Special positioning

Positioning in the programme section, choice of day. Other positioning options on request

Closing date/printing material: Monday of the previous week



Advertorials (delivered)

Advertorials are not eligible for turnover discounts, agency commission or YTP.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Ad placement guarantee
1/2 page and larger 10% of gross rate
Smaller than 1/2 page20% of gross rate
Minimum format1/4 page portrait or landscape

Common campaign

Per third-party ad30% of the gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher
General terms and conditions
This rate card is subject to the general terms and conditions

Prices of specialities 2019

Print run 72 000 copies (subscriptions 47 000 / newsagents 25 000). All rates in CHF gross plus 7.7% VAT.

WeightFixed insertProduct sampleBound insert1 Loose insert1 Piggyback1,2
Postcard3 (one page unfolded) 8 424
Up to 20 g 10 44016 200
Up to 15 g 18 00019 08021 672
16 - 25 g 19 87221 09623 688
26 - 35 g 21 88823 11225 704
36 - 50 g 25 27226 71229 304

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.
1 30% surcharge for inserts with product sample
2 Including technical costs 
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insert Piggyback
in the front part of the magazine, top or bottom half of the page, right-hand sidein the front part of the magazine in the centre or artificial centre of the magazinein an unspecified place in the magazineon the back cover of the magazine
Size min.2 pages -4 pages2 pages2 pages
Size max.24 pages-32 pages32 pages64 pages
Thickness max.2 mm 2 mm 2 mm 2 mm 3 mm
Format min. width60 mm 65 mm 4105/115 mm 105 mm 148 mm
Format min. height80 mm 84 mm 4148 mm 148 mm 210 mm
Format max. width175 mm 110 mm 4magazine format 195 mm 4
Format max. Höhe 210 mm 170 mm 4magazine format262 mm 4magazine format
Paper weight min. 2 pages120 gm2 --115 gm2 115 gm2
Paper weight min. 4–8 pages80 gm2 -90 gm2 80 gm2 80 gm2
Paper weight min. > 8 pages50 gm2 -54 gm2 50 gm2 50 gm2
Paper weight max. 4 pages300 gm2 -300 gm2 300 gm2 300 gm2
Total weight min.2 g 2 g 3 g 2 g 4 g
Total weight max.20 g 20 g 49 g 49 g 99 g
Overfold on back half of sheet--10 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/-9 mm / axial 4° 9 mm / axial 4° ---
Split options see smartFinishingnewsagents/subscriptionnewsagents/subscription---

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
– Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.
– Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agency commission
5% / YTP I 5%.
– Specialities are eligible for turnover discounts.

smartFinishing

Advertisement Fixed insertBound insertLoose insertPiggyback
Split min. 15 000 copies5 -YesYesYesYes
Customisation CHF / 1 000 copies49.– 49.– 49.– NoNo
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

5 Cycle/newsagents/subscription (post code)
6 Split surcharge is not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications. Packaging for delivery
Packaging for deliveryIn handy quantities, grip height for manual feeding up to 12 cm per layer straight stacked, neatly packed, not taped or tied. Secondary products to be supplied without dog-eared corners, creases or displaced spines. Any such problems may lead to reduced performance and additional costs. Pallets must be secured so as to prevent the secondary products being pulled out of shape and must protect them from moisture. The pallets must be labelled on at least two sides with pallet slips containing the following information: a) name of secondary product, especially item designation (code etc.), b) title, c) issue, d) type of product, e) copies per pallet, f) pallet number, g) client, h) sender, i) production date.
Dummy, position sketchThe final acceptance of each order depends on the timely submission of a definitive sample (ready to go) and an accurate position sketch.
Delivery10 working days before publication to: Swissprinters AG, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen. Delivery conditions: DDP (Incoterm 2010)

Turnover discount

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero D+F, Bolero Men D+F,GlücksPost, ICON, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnover DiscountTurnover Discount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --
Agency commission AC
Authorised media and advertising agencies15% of net
Specialities (inserts, bound inserts, etc.) 5% of net
Yearly turnover premium YTP
Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG15% of net
Specialities (inserts, bound inserts, etc.)5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Formats
Format width x height210 x 282 mm
Printing processOffset
Data transfer as PDF
All data for French-language Admeira titles must be sent to Lausanne. Please contact us before sending any material. Phone +41 58 909 99 72 or email prepresse@ringier.ch Please provide the ad copy and specify the publication title and date of publication.
With the following informationFile name (folder), object, publication date, subject/reference, contact person
SI specials adhesive bound double-page spreadsFor 2/1 pages with overlapping text, always include a gutter allowance or discuss details with the printers.
Emailzopvs@swissprinters.ch
Data medium (Mac and Windows)
Storage mediaCD-ROM or DVD
Also to be supplied:Binding paper copies, proofs, title and publication dates

Any additional costs resulting from the delivery of non-conforming material will be invoiced. To ensure optimum reproduction of the advertisement, we require timely delivery of a contract quality proof in accordance with ISO coated standard with media wedge appropriate to the relevant paper. If no quality proof is supplied, no liability can be accepted.

Contacts for technical information

Admeira, advertising pre-press, Denis Jacque´rioz, tel. +41 58 909 99 72, email prepresse@ringier.ch
Advertising coordination / pre-press: Lise Schaeffler, tel. +41 58 909 99 71

ReadersReachStructureAffinity

Total

195 000 12% 100% 100
Gender
Men80 000 10.1% 41.3% 85
Women114 000 13.7% 58.7% 115
Age

14 - 19 Years

11 000 7.7% 5.4% 65

20 - 29 Years

13 000 4.9% 6.5% 41

30 - 39 Years

21 000 7.7% 10.6% 65

40 - 49 Years

27 000 9.5% 13.9% 79

50 - 59 Years

40 000 14.7% 20.3% 123

60++ Years

84 000 20.3% 43.2% 170
Household income in CHF
Up to 3 99947 000 15.2% 24.1% 127

4 000 - 7 999

85 000 12.6% 43.6% 105

8 000 ++

63 000 9.8% 32.3% 82
Residential area
Urban / agglomeration164 000 12% 84.5% 101
Country30 000 11.5% 15.5% 96
Occupation
Full-time54 000 8.3% 27.8% 69
Part-time32 000 10.4% 16.5% 87
Education / apprenticeship11 000 7.4% 5.9% 62
Non-working97 000 19.1% 49.8% 160
Education
Primary/middle school60 000 14.7% 30.7% 123
Vocational school82 000 12.4% 42% 104
High school, university53 000 9.5% 27.3% 79
Strong / moderate interests
Cosmetics, personal hygiene, beauty65 000 14.9% 33.6% 125
Living and furnishing76 000 13.4% 39.1% 112
Animals and nature91 000 13.2% 46.8% 110
Health and nutrition144 000 12.6% 74% 106
Gastronomy, food, cooking135 000 12.7% 69.6% 107

Source: MACH Basic 2019-1 / Basis: French-speaking group, 1 627 000 people

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
102.01.1927.12.182703.07.1924.06.19
209.01.1904.01.192810.07.1901.07.19
316.01.1907.01.192917.07.1908.07.19
423.01.1914.01.193024.07.1915.07.19
530.01.1921.01.193131.07.1922.07.19
606.02.1928.01.193207.08.1929.07.19
713.02.1904.02.193314.08.1905.08.19
820.02.1911.02.193421.08.1912.08.19
927.02.1918.02.193528.08.1919.08.19
1006.03.1925.02.193604.09.1926.08.19
1113.03.1904.03.193711.09.1902.09.19
1220.03.1911.03.193818.09.1909.09.19
1327.03.1918.03.193925.09.1916.09.19
1403.04.1925.03.194002.10.1923.09.19
1510.04.1901.04.194109.10.1930.09.19
1617.04.1908.04.194216.10.1907.10.19
1724.04.1915.04.194323.10.1914.10.19
1801.05.1922.04.194430.10.1921.10.19
1908.05.1929.04.194506.11.1928.10.19
2015.05.1906.05.194613.11.1904.11.19
2122.05.1913.05.194720.11.1911.11.19
2229.05.1920.05.194827.11.1918.11.19
2305.06.1927.05.194904.12.1925.11.19
2412.06.1903.06.195011.12.1902.12.19
2519.06.1910.06.195118.12.1909.12.19
2626.06.1917.06.195225.12.1916.12.19

Published: Weekly
First day of sale: Wednesday
Delivery of data: 5 working days before publication

Affinity/Reach in %
progressive

64/9.2%

107/15.5%

94/13.5%

64/9.2%

extroverted

95/13.7%

101/14.6%

86/12.4%

introverted

111/16.1%

104/15.0%

115/16.6%

126/18.2%

Reach: 14.4% *
n weighted: 315
*%-basic universe
conservative

Data set: MACH Radar
Audience: French-speaking group (basis n = 2189)
Target group filter: none
WEMF/REMP © MACH Radar