Privace Statement

Privacy Policy

Version dated: 1 January 2021


Each time you use your internet browser, certain data is automatically transmitted and this is then stored by us in logfiles.
1. Information on the browser type and version used
2. The user’s operating system
3. The user’s internet service provider
4. The user’s IP address
5. Date and time of access
6. Websites via which the user’s system accesses our website
7. Websites accessed by the user’s system via our website
8. Name of the accessed file
9. Amount of data transferred
10. Notification of whether retrieval was successful

We store the logfiles in order to be able to identify malfunctions and for security reasons. Should it be necessary to retain logfiles as evidence, these are exempt from deletion until the respective incident has been clarified in full and may, in individual cases, be passed on to investigating authorities.


What are cookies?

Cookies are small text files that are stored by a user’s browser when they visit a website. The next time the relevant website is opened, the user’s browser sends the information contained in the cookie back to the website so that it recognises the user as a returning user.

How long do browsers store cookies for?

Certain cookies are automatically deleted at the end of the browser session (these are known as session cookies), while others are stored for a specified time or permanently in the user’s browser and then self-delete automatically (temporary or permanent cookies).

Want to block the use of or delete cookies?

The following link allows you to view the activation status of cookies from different providers and to prevent the collection or analysis of your data via their cookies:

A central opt-out option for various cookies, in particular those from US providers, is also available via the following link:
The [technical information on browser settings] provides information on how you can delete cookies in your browser. Alternatively, in most browsers you can use the keyboard combination Ctrl+Shift+Delete to open a dedicated settings window.

Which cookies do we use and for what purpose?

We use cookies to improve the user-friendliness of our website and to measure and evaluate the use of our services. For some elements of our website, it is necessary to be able to identify the requesting browser even when a new page is opened. We also use cookies on our website that allow us to analyse the browsing behaviour of our users.

Essential cookies

Certain cookies are required to ensure that we can provide our online services securely. This category of cookies includes those that:

  • Serve to identify or authenticate our users
  • Temporarily save certain user entries (e.g. content of online forms)
  • Temporarily store certain user preferences (e.g. search or language settings)
  • Store data to ensure uninterrupted playback of video or audio content

Analytical cookies

We use analytical cookies to conduct statistical analyses of how our users use our website (e.g. sub-pages visited, search queries made).
Tracking cookies in conjunction with social media plugins
The incorporation of social media plugins routinely leads to the plugin providers storing cookies.


We need statistical information about the use of our website in order to make it more user-friendly and to conduct market research.

To do this, we use the following web analysis tools. The usage profiles created by the tools through analytical cookies or by evaluating the log files are not combined with personal data. Either the tools do not use IP addresses of users at all or they truncate them immediately after collection. The providers of the web analysis tools only process data as contractors in accordance with our instructions and not for their own purposes.

For each web analysis tool, you can find information on the respective provider and how you can object to the tool gathering and processing of data. For tools that work with opt-out cookies, it should be noted that the opt-out function is device- or browser-specific and in principle only applies to the end device or browser currently in use. In addition, you can also block the creation of usage profiles altogether by generally disabling the use of cookies.

  • Google Analytics: Google Analytics is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). We use Google Analytics with the additional IP address anonymisation function offered by Google: This means that the IP address will generally already be shortened by Google within the EU, and only in exceptional cases in the USA, and will in any case only be stored in truncated form. You can opt out of the gathering or analysis of your data by this tool by downloading and installing the browser plugin available via the following link:
  • Brand Metrics: Brand Metrics is an analytics tool provided by Brand Metrics Sweden AB, Drottninggatan 22, 411 14 Gothenburg, Sweden. We use this tool to analyse brand perception. You can find out more about Brand Metrics here: You can opt out of the gathering or processing of your data by this tool at any time by clicking on this link: You can find out more about data processing using Brand Metrics here:
  • Siteimprove: Siteimprove is provided by Siteimprove GmbH, Kurfürstendamm 56, 10707 Berlin, Germany (“Siteimprove”). We use Siteimprove to automatically monitor our website, performance metrics, etc. For more information, go to:


What are plugins?

Plugins enable social media to be integrated into Admeira’s website for the benefit of our users. The various plugin providers are referred to below using the term “plugin providers”.

In order to prevent user data from being automatically forwarded to the providers, plugin functions are deactivated by default. The user must click on the plugin (Shariff plugin) for it to be activated and for data to be transmitted. Logfiles (including the IP address) are then transmitted by your internet browser directly to a server of the particular plugin provider and may be stored there. This server could be located outside the EU or the EEA (e.g. in the USA).

Want to block plugin activation?

If you do not wish to have your data shared with social media providers, you should ensure you are logged out of social media websites before using Admeira’s website. You should also activate the private mode in your browser’s data protection settings.
It also helps if you deactivate or restrict cookies in your browser settings to prevent third parties from tracking your user behaviour. You can also essentially completely prevent the loading of plugins in your browser by using add-ons, known as script blockers.

Does Admeira have any influence on the scope of data processing by the plugins?

The plugins are independent extensions from the plugin providers. Admeira therefore has no influence on the scope of the data collected and stored by the plugin providers through the plugins. If one of the aforementioned plugin providers has set cookies on your computer, it can record your surfing behaviour and create detailed user profiles using tracking data.
More information on the purpose and scope of the collection, processing and use of your data by plugin providers, as well as on your rights and settings options for protecting your data, can be found in the data privacy notices of the respective providers. In order to provide our website service, we use social media plugins (“plugins”) from the following providers:

Other elements from third-party providers (e.g. social networks like Facebook, Twitter, Google+ and YouTube) may be used on our websites and mobile applications. If you click on an element from a third-party provider (e.g. the Like plugin from Facebook), a connection to the servers of that third-party provider may be established automatically. This may result in transmission of information about your visit to our websites or a mobile application to the third-party provider. In some cases, it may be possible to associate this data with your user account with the third party (e.g. your Facebook or Twitter account). Furthermore, the third-party provider may share personal data (surname, first name and email address) from your user account with Admeira, provided that you have authorised the third-party provider to carry out this function. Information about the collection and use of your data by third-party providers can be found in the data protection information of the relevant third-party provider.


If you give your consent for us to use your email address for advertising purposes, we will send you a regular newsletter of your choice to inform you about other products and services offered by Admeira. You can object to the processing of your email address at any time in the respective newsletter itself by clicking on the link at the end of the newsletter to unsubscribe.
To enable us to tailor the newsletter more to your individual interests, clicks on the articles in our newsletters are measured, stored and assigned to the particular user. If you do not want this to happen, you can cancel your newsletter registration at any time as described above. If you cancel your newsletter registration, all stored data will be completely deleted.


We offer you the option of contacting us directly via contact forms, for example to send us questions and feedback about our online content. The personal data collected during this process (e.g. surname, first name, postal address, email address) is used solely for the purpose indicated.
If you have any questions about how your personal data is processed, please use the contact details on the acknowledgement confirming receipt of your notification or contact us.
We delete any data that you send to us via contact forms as soon as its storage is no longer required.


You can use the privacy settings of your browser to block third parties from tracking your user behaviour. To do this, activate the private mode. It also helps if you deactivate or restrict cookies in your browser settings. You can also essentially completely prevent the loading of plugins by using add-ons (script blockers) for your browser.
You will find more information on this in your browser instructions: