Our studies provide insights

What does an advertising message need to stay in people’s minds? How do you increase the likelihood of a buyer actually purchasing? And what influence does the TV environment have on the perceived price of an advertised product? We have the answers to these and your other burning questions. After all, our research ensures your advertising success. The more you know, the better your decisions.

TV is consumers’ favourite advertising channel
Admeira study

TV is consumers’ favourite advertising channel

Whether and how advertising is seen has a decisive impact for the brand being advertised, with advertising perception significantly influenced by the media channel. In a representative study, various advertising vehicles were compared from the consumer’s point of view and evaluated in terms of subsequent psychological effects, such as intention to buy. Television leads the pack – but other channels also perform well.

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Now available to download: the findings of our market survey
Admeira Study

Now available to download: the findings of our market survey

The exciting findings of our expert survey on the ‘Future of the media and advertising landscape with a focus on video’ are now available to download. In a detailed report, we present the views of media and advertising experts on the future development of the market. Get valuable insights and use them for your campaigns.

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Price Uplift: the positive impact of SRF broadcasters on price perception
Admeira study

Price Uplift: the positive impact of SRF broadcasters on price perception

The two previously published studies from our SRF Uplift trilogy investigated the impact of SRF broadcasters on ad recall (AdRecall Uplift) and purchase probability (Purchase Uplift). In the third and final study of the series, we examined the extent to which the TV environment of an ad also influences the price perception of the advertised product (Price Uplift). Spoiler alert: SRF is also ahead of the pack here.

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Recall uplift on SRF channels increases purchase probability
Admeira study

Recall uplift on SRF channels increases purchase probability

Admeira's recall-uplift study underscores that the short ad block lengths and implicit advertising acceptance of SRF stations lead to improved recall performance of TV campaigns. The new purchase-uplift study goes one step further and shows that the improved recall performance of SRF braodcasts shifts the short-term brand preference of products and thus increases the purchase probability.

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Admeira study: advertising on SRF is recalled better
Admeiry study 2020

Admeira study: advertising on SRF is recalled better

The latest Admeira study, «AdRecall Uplift», evaluates the influence of the factors ad break length, broadcaster environment and advertising impression on the impact of TV advertising. Thanks to new technical research opportunities, Admeira was able to experimentally investigate the three factors and measure the impact of advertising in collaboration with CreateXY. Read all the findings here.

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