Admeiry study 2020
AdRecall Upflift: advertising on SRF is recalled better
The latest Admeira study, «AdRecall Uplift», evaluates the influence of the factors ad break length, broadcaster environment and advertising impression on the impact of TV advertising. Thanks to new technical research opportunities, Admeira was able to experimentally investigate the three factors and measure the impact of advertising in collaboration with CreateXY. Read all the findings here.