In spring 2022, Admeira conducted an anonymous online survey in German- and French-speaking Switzerland. The aim of this study was to obtain a market response to the future changes in the media and advertising landscape and the assessment of media characteristics.
As part of the market survey, 124 media and advertising experts shared their views and opinions with us. We are now presenting the fascinating findings in a detailed report.
The report contains insights into…
… changing consumer behaviour in terms of media usage
… the relevance of high-quality content and environments
… the advertising impact of various TV advertising formats
… the development and distribution of an advertising budget
… the ranking and assessment of key media properties
… and much more!
We would be happy to provide you with the report as a free, downloadable ePaper. Get key insights into future developments and use them to plan your campaigns. We hope you enjoy reading it!