Research & insights: success through well-founded facts
Use our analyses and practical studies to give your brand a competitive edge. We measure advertising impact – to help your message stick. Using measurable KPIs, we show you which campaigns are truly successful and how you can strengthen your brand image in the long term. At the same time, we monitor media usage and industry trends, provide data on changes in consumer behaviour and offer in-depth market and trend studies. This allows you to plan your media strategy proactively and take advantage of opportunities at an early stage.
You can find a wealth of further research results on our German-language website.
Download the study report and gain insights into moving-image campaigns
Would you like to know which moving-image media really works and which trends are shaping the industry? More than 120 experts shared their insights in the Market Echo 2025. Download the study report now free of charge and benefit from the findings for your future media planning.
From data to insights: expertise on the measurement of advertising views
The results of the market survey are here! The study report provides valuable insights into how various media are measured, the most trustworthy measurement methods, the connection between advertising views, sales figures and brand development and much more.
Impact of sustainability in TV commercial creation and the TV environment
Sustainability in advertising is becoming increasingly important for advertisers. But just how big is its effect on advertising impact? This was investigated in an experimental study to determine the effect of sustainability aspects in the creation of a TV commercial and in the advertising environment on the perception and assessment of the…
Planning-related aspects of a successful advertising campaign compared across media formats
The results of our expert survey in the “Market Echo” study series are now available to download. The report will provide you with valuable insights into the role of secure and reliable planning in advertising campaigns, as well as the respective suitability of different media with regard to various planning-related aspects.
TV is consumers’ favourite advertising channel
Whether and how advertising is seen has a decisive impact for the brand being advertised, with advertising perception significantly influenced by the media channel. In a representative study, various advertising vehicles were compared from the consumer’s point of view and evaluated in terms of subsequent psychological effects, such as intention to buy. Television leads the pack – but other channels also perform well.
Purchase uplift: Purchase probability on SRF stations improved by Recall uplift
Admeira's recall-uplift study underscores that the short ad block lengths and implicit advertising acceptance of SRF stations lead to improved recall performance of TV campaigns. The new purchase-uplift study goes one step further and shows that the improved recall performance of SRF braodcasts shifts the short-term brand preference of products and…
Now available to download: the findings of our market survey
The exciting findings of our expert survey on the ‘Future of the media and advertising landscape with a focus on video’ are now available to download. In a detailed report, we present the views of media and advertising experts on the future development of the market. Get valuable insights and use them for your campaigns.
AdRecall Upflift: advertising on SRF is recalled better
The latest Admeira study, «AdRecall Uplift», evaluates the influence of the factors ad break length, broadcaster environment and advertising impression on the impact of TV advertising. Thanks to new technical research opportunities, Admeira was able to experimentally investigate the three factors and measure the impact of advertising in collaboration with CreateXY. Read all the findings here.
Price Uplift: the positive impact of SRF broadcasters on price perception
The two previously published studies from our SRF Uplift trilogy investigated the impact of SRF broadcasters on ad recall (AdRecall Uplift) and purchase probability (Purchase Uplift). In the third and final study of the series, we examined the extent to which the TV environment of an ad also influences the price perception of the advertised product (Price Uplift). Spoiler alert: SRF is also ahead of the pack here.