Our commitment to a strong advertising industry – in Switzerland and abroad
As one of the leading marketing companies in Switzerland, Admeira is actively involved in the Swiss and international advertising and media industry. It is important to us to continuously optimise the operating environment for our customers and to help shape the development of the advertising landscape.
Our involvement in key industry associations and organisations is of central importance in this mission. Through these organisations, we are specifically committed to strengthening the medium of TV, voicing the interests of our partners and driving forward the future of media together, both in Switzerland and abroad.
In connection with the introduction of Replay Ads, Admeira is also active in RTVA AG and participates in committees such as Mediapulse and WEMF on the foundation board. We are also involved in training young Swiss media professionals, for example at the ZHAW School of Management and the SAWI Academy for Marketing and Communication.
Admeira memberships:
AGFS
Since 2014, the AGFS (Swiss Television Advertising Association) has been actively committed to strengthening and developing the Swiss TV advertising market. Its aim is to enable media companies, agencies and advertisers to plan TV advertising efficiently and in a targeted manner using effective tools such as EvoAd. It is also a driving force behind the industry initiative Screenforce.
Screenforce
Screenforce is an industry initiative by TV advertisers in Germany, Austria and Switzerland. Supported by AGFS, to which Admeira also belongs, the initiative aims to strengthen the position of TV and video as effective advertising platforms. To this end, the focus is on well-founded research. Regular studies and events such as Screenforce Day provide insights that support agencies and advertisers in a dynamic environment.
egta
egta (the Association of Television and Radio Sales Houses) is a European association that represents the interests of TV and audio marketers in more than 40 markets and is committed to strengthening the commercial sustainability of the media industry. As a knowledge and innovation hub, it supports its members through networking, research reports, best practices and participation in regulation.
IGEM
The IGEM (Electronic Media Interest Group) is a Swiss association that promotes diversity and transparency in electronic media. Its focus is on cross-media usage research. Through practical studies such as the IGEM Digimonitor, it provides important insights into media usage in Switzerland and thus makes a significant contribution to strengthening and developing the industry.
gfm
The gfm (Swiss Marketing Association) is the leading C-level marketing network in Switzerland. Its aim is to promote the development of market-oriented corporate management and to serve as a platform for knowledge transfer. Through events such as the Marketing Trend Conference and the presentation of the Swiss Marketing Prize, gfm creates a strong community of marketing experts.
KS/CS
KS/CS Kommunikation Schweiz is the national umbrella organisation for the advertising and communications industry. As a central point of contact, it represents the interests of market participants vis-à-vis politicians and the public. The association is committed to strengthening commercial communication and promotes self-regulation in the industry.
ESB
The ESB Marketing Network is a leading business platform for sports, entertainment and marketing. It brings together experts from the entire DACH region and serves as a hub for knowledge transfer. Through regular events such as conferences and seminars, the ESB creates a strong community of experts and offers an important platform for exchanging views on current trends.
IAA
The International Advertising Association is the unique, global and leading network of recognised personalities from all areas of marketing communication. As a global tripartite, it brings together around 5000 representatives of advertisers, media companies and communication and advertising agencies from around the world. The international organisation is headquartered in New York, USA. In Switzerland, the IAA is represented by the IAA Swiss Chapter in Zurich.