Replay Ads on SRG channels – new advertising formats, trusted quality
From 30/03/2026, Admeira will be expanding its TV advertising offering with an attractive new advertising format. Replay Ads can now also be booked on SRF, RTS and RSI. This creates additional, high-quality placements for advertisers in time-shifted TV use – available nationwide and in the trustworthy environment of SRG.
Whether at the start of a programme, when paused or when fast-forwarding, with Replay Ads, brands reach their audience precisely when they are actively watching. The result: new touchpoints on TV that are measurable and future-oriented.
Replay Ads reach viewers via the replay TV services of Switzerland’s largest TV providers, such as Swisscom blue TV, Sunrise, Quickline and Salt. Users still have the option of choosing a paid, ad-free service. However, the majority of Swiss households use the ad-supported model and will also be reached in the future when watching SRG channels on a time-shifted basis.
Your benefits at a glance:
The integration of SRF, RTS and RSI creates a new broadcasting environment for Replay Ads with clear advantages:
- Nationwide coverage: the integration of SRG channels creates a nationwide replay network and enables you to reach new target audiences.
- High level of trust: SRG channels enjoy a high degree of credibility and are perceived as offering high quality.
Precise measurement: thanks to TV Replay Ad data from Mediapulse, coverage and contact figures are reported in detail.
- Complete control: you receive reliable, data-driven information for your campaign management.
More options on Swiss TV in all language regions
Replay Ads on SRG channels create a nationwide replay network highly relevant to advertisers . The majority of Swiss households consciously make use of ad-supported replay services – this is precisely where the new types of advertising come in, generating valuable additional contacts in the context of high-quality and trustworthy programmes.
At the heart of the expanded offer is the Start Ad: a new ad break of up to 30 seconds with a maximum of two spots shown exactly when a viewer starts a replay programme. Previously, this format was limited to 7 seconds for private channels. The Start Ad, extended under the new industry agreement, enables even more impactful brand presence at a time when viewer attention is at its peak.
Our formats on replay TV
SRG channels offer three effective advertising formats on replay TV. Each format is tailored to a specific usage situation – ensuring maximum visibility and relevance for your message.
Start Ad: Your brand seizes the moment
Your ad airs exactly when the replay programme starts.
The Start Ad puts your advertisement at the most attention-grabbing point: right at the beginning of time-shifted TV consumption.
- Ad with high visibility
- Ad break with max. 30 seconds and two spots
- Non‑skippable
- Billing only after 100% ad view completion (if viewer stops playback)
Perfect for making an immediate impression – the moment the TV is turned on.
Pause Ad: Your brand keeps performing
Use pauses for maximum brand exposure.
As soon as viewers pause the current TV programme, your brand appears large and unmissable on the screen.
- Static display advertising format
- Visible for the entire duration of the pause
- Ideal for integrating a QR code
- Billing after 3 seconds of cross-fading
The perfect advertising format for longer visibility of your brand and advertising message.
Fast-Forward Ad: Your brand stays present
Your brand accompanies the skipping of ad breaks.
While viewers fast-forward through a linear ad break on replay TV, your message is played – unmissable and unskippable.
- Ad break with max. 75 seconds
- Non‑skippable
- Billing only after 100% ad view completion (if viewer stops playback)
This ensures that your brand remains present, even if traditional advertising is skipped.
Book Replay Ads now and increase your TV coverage!
Are you ready to effectively position your brand on time-shifted TV? Replay Ads on SRG channels will help you reach your audience on a national scale, in a trustworthy environment and with a high level of attention.
Contact us now for a no-obligation consultation. Our experts will be happy to assist you in planning and implementing your campaign. Step into the future of TV advertising now!
FAQ on Replay Ads – your questions, our answers
Replay Ads are advertising formats on time-shifted TV – i.e. when viewers watch a programme later rather than live. The advertisement is displayed when a programme starts or is paused, or when ad breaks are skipped – visible, unskippable and precisely at the moment of attention.
Because viewing habits are changing: more and more people are watching time-shifted TV – and skipping traditional ad breaks. Replay Ads ensure that your brand remains present.
Advertising on replay TV lets you reach precisely those consumers who predominantly watch time-shifted TV. And you can do so at moments that guarantee attention: when viewers start, pause or fast-forward content.
- Start Ad
Advert at the start of a replay session (5 to 30 seconds, cannot be skipped) - Pause Ad:
Static advertising material when a programme is paused (display ad with optional QR code) - Fast Forward Ad
Advert shown when ad breaks are skipped (up to 75 seconds, cannot be skipped)
Replay Ads are shown on leading Swiss TV platforms such as Swisscom blue TV, Sunrise, Quickline and Salt – throughout Switzerland.
Replay Ads can be booked with Admeira from 30/03/2026 on the following SRG channels:
SRF 1, SRF zwei, SRF info, RTS 1, RTS 2, RSI LA 1 and RSI LA 2.
This means you can now reach your audience in a high-quality public service environment in all language regions of Switzerland.
Replay Ads are recorded as part of the existing Swiss TV measuring system – specifically via Mediapulse’s hybrid measuring panel. Watermark technology is used for this purpose. It records when, for how long and in which programme context a Replay Ad is viewed – and by which members of the household.
Initially, bookings will be made via an interface between EvoAd and publiplan. As a next step, direct booking via publiplan will be possible.
The same requirements apply to Replay Ads as for traditional TV commercials, including details of SUISA numbers. You can find the relevant information in the documents on advert delivery.
More information and answers directly from:
