Influencer spot: the innovative form of TV advertising from Admeira
Working with influencers is an effective way for many brands to connect with their target audience on social media, where an influencer campaign can conveniently reach a young audience.
But young target audiences not only use Instagram, TikTok, etc. They also watch a lot of television. 15 to 29-year-olds in Switzerland spend around 63 minutes a day* in front of the TV.
Key facts about our influencer spot
- Three max. 15-second videos in the style of TikToks, Instagram reels or stories
- Portrait-format video content from existing social media influencer campaigns
- Creative freedom when using empty space for discount codes, QR codes, etc.
- Can be broadcast on all channels in the Admeira portfolio
- Confirmed using the Admeira ‘publiplan’ booking tool
Reach young target audiences in the high-reach Admeira portfolio
The Swiss public television channels (SRG SSR) marketed by Admeira are market leaders among young Swiss audiences. Among the target audience of 15 to 29-year-olds, SRF 1 in German-speaking Switzerland and RTS 1 in French-speaking Switzerland have the highest market shares in primetime, far ahead of the private channels in these regions.**
Your social media campaign on the bigger screen
The influencer spot, our innovative TV advertising format, now gives you the opportunity to conveniently extend your existing social media influencer campaign to include TV. Take advantage of the unparalleled coverage of this medium to increase sales and improve brand awareness.
Your benefits at a glance:
- Maximum coverage
- Improved awareness on the bigger screen
- Visuals can be changed at short notice
- Sound is on by default
- Excellent credibility
- Environments are 100% predictable
- Brand safety
This is how it works:
Our influencer spot is made up of three 15-second videos in the style of a portrait-format social media story, which are prepared as a TV advertising spot. This video content can fully replicate your brand’s existing influencer campaigns, saving you production costs. The empty space as a result of the landscape format on TV can be used to present products, discount codes or additional branding measures.
Your influencer spot is broadcast in the regular on-air ad block on all SRG programmes and on the private channels in the Admeira portfolio in Switzerland. As with regular TV spots, there is also the option for special placement – for example, positioning the ad first or last in the ad block – in order to generate even more attention. For further information about special ad block placements, please contact info@admeira.ch.
Spots are confirmed using our publiplan booking tool as a main spot with one or two reminders. Regular gross prices apply.
Watch the following influencer spot broadcast on Swiss television and see for yourself.
Would you like us to broadcast your first influencer spot on TV? Then contact us now! We will be happy to help.
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*Source: Mediapulse TV Data (Instar Analystics), CH total, TG incl guests, total TV, length of stay in min., 01.01. - 30.06.2025, Mo - So, 24h, al platform Overnight +7
**Source: Mediapulse TV Data (Instar Analytics), GE-CH/ FR-CH / I-CH, TG incl. guests, 01.01. - 31.12.2024, MS%, Mon - Sun, 19:00 - 23:00, all platforms, overnight +7, Portfolio Goldbach Media: GE-CH / F-CH: TOP7 Broadcasts
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