Market Echo 2025 study report – focus on video: relevance, impact and trends

In spring 2025, Admeira conducted a nationwide, anonymous online survey with the aim of obtaining a ‘market echo’ on relevance for, impact of and trends in video advertising. Interviews were held with experts from advertising, creative and media agencies, advertising companies and other representatives of the advertising industry.

Around 120 experts shared their assessment and knowledge with us. We have published the interesting results of the survey in the study report, now available as an ePaper file for free download.

You’ll find answers to the following questions:

•  How important are different advertising media in moving-image campaigns?
• How do you rate characteristics such as ‘maximum coverage’ and ‘attention’?
• Which advertising materials are particularly effective along the sales funnel?
• Which quality criteria are important when building up fast coverage?
• What are the most important trends in the moving-image sector?

 Receive insights into the role of different moving-image media in successful campaigns – particularly in terms of coverage, attention, advertising impact and efficiency – and gain an overview of current trends. Benefit from these findings for your future media planning.

We hope you enjoy reading it!