The exciting findings of our market survey on the “Future of the media and advertising landscape with a focus on video”
The exciting findings of our expert survey on the ‘Future of the media and advertising landscape with a focus on video’ are now available to download. In a detailed report, we present the views of…
Sustainability: boosting the impact of TV advertising in various ways
Sustainability in advertising is becoming increasingly important for advertisers. But just how big is its effect on advertising impact? This was investigated in an experimental study to determine the…
Study on the relevance of TV among advertising channels in Switzerland: TV is the flagship for advertising perception
Whether and how advertising is seen has a decisive impact for the brand being advertised, with advertising perception significantly influenced by the media channel. In a representative study, various…
Purchase Uplift: Increased purchase probability through Recall Uplift on SRF stations
Admeira's recall-uplift study underscores that the short ad block lengths and implicit advertising acceptance of SRF stations lead to improved recall performance of TV campaigns. The new…
Price Uplift: advertising on SRF broadcasters leads to lower price sensitivity
The two previously published studies from our SRF Uplift trilogy investigated the impact of SRF broadcasters on ad recall (AdRecall Uplift) and purchase probability (Purchase Uplift). In the third…
Plannability of advertising campaigns – 15 planning aspects compared across media formats
The results of our expert survey in the “Market Echo” study series are now available to download. The report will provide you with valuable insights into the role of secure and reliable planning in…
AdRecall Uplift: Advertising on SRF is recalled better
The latest Admeira study, «AdRecall Uplift», evaluates the influence of the factors ad break length, broadcaster environment and advertising impression on the impact of TV advertising. Thanks to new…
