The monoblock contains a single TV commercial and is placed either before or after a regular advertising block, separated by a programme bumper. The exclusivity of the stand-alone TV commercial enables your advertising message to attract greater attention and preferential positioning. A surcharge of 40% applies.
Multiple freely bookable monoblocks are available each week on channels SRF 1, RTS 1 and, from 2026, RSI LA 1 for TV commercials of 15-31 seconds in fixed environments. These can be planned in the EvoAd planning tool and reserved directly via our publiplan booking tool. The price surcharge is already included in the block price.
On request, we will be happy to discuss the placement of longer TV commercials or monoblocks within the environment of your preferred programme.
Available placements at a glance: monoblocks 2026 / monoblocks 2027
Can only be booked for SRG channels.
Placing a TV commercial first in a commercial break ensures even greater visibility, as viewers’ attention is still high from the preceding part of the programme. Opt for a spot at the beginning, as this positioning increases the effectiveness of your advertising message and leaves a lasting impression. A surcharge of 20% (SRG channels) or 30% (CANAL+/CANAL+ FOOT) applies for commercials placed first.
A lower-cost, but almost as effective, position as the first or last spot is the second or second-to-last spot within a commercial break. Placing a commercial in the second spot ensures high visibility and effective communication of your advertising message, as the audience is still paying attention. The second-to-last spot is a strategically sensible position, as the viewers have already tuned back in for the upcoming editorial programme and their attention is therefore increased again. A surcharge of 15% applies for placement in the second or second-to-last spot.
Placing your TV commercial at the end of a commercial break offers many benefits. Among other things, the audience’s attention increases again towards the end of the commercial break, as they are already tuned in for the next part of the programme. What’s more, your advertising message is the last one to be anchored in the audience’s mind, which increases the chances of it being remembered for a long time. A surcharge of 30% applies for placement in the last spot.
Make your TV commercial a winner with the powerbreak during live sports broadcasts! Short breaks during live sporting events such as alpine skiing, ski jumping and ice hockey (World Championships and Winter Olympics only) guarantee maximum attention in an emotional and exciting environment. For a powerbreak, the commercial length must be between 20 and 30 seconds.
Short programme trailers are possible. Can only be booked for SRG channels.
Shut out the competition! Our exclusive offer sets you apart and makes you stand out, because your product is the only one in its product group to be placed in the commercial break. A surcharge is calculated for exclusive placement in the commercial break, which is flexible and depends on the desired degree of exclusivity.
With exclusive allocation, an entire commercial break is yours. Give your product, service or company its time in the limelight! Take advantage of this unparalleled opportunity to place your advertising message with maximum dominance to increase your brand awareness among your target audience. The commercial must have a minimum duration of 270 seconds (SRG channels). For CANAL+ and CANAL+ FOOT programmes, the minimum duration depends on the respective break length.