2026 live sport: a sure-fire way to make your TV campaign a success
Live sport stirs up emotions and draws audiences to their screens in droves. 2026 is full of sporting highlights, all of which will be broadcast by our channels SRF, RTS, RSI and CANAL+. These environments not only guarantee you the widest coverage, but also maximum advertising impact1. Because when viewers are cheering their team on and get caught up in the excitement, your advertising will stick in their minds.
The full programme at a glance: your personal 2026 sports calendar
To ensure that you don’t miss any of these sporting highlights and can plan your campaigns optimally, we have compiled the most important dates for you in a sports calendar. Download the poster now and hang it up in your office to keep track of the top sporting moments in 2026.
Upcoming live sporting events on our channels
Whether it’s a niche sport or major global event – our live sport environments offer the perfect platform for your advertising messages. When attention is at its peak and emotions are running high, you reach your target audience. You can find more information about the upcoming highlights here:
Live sport offers a wide range of opportunities for your brand presence. Would you like to find out more about what we offer and discuss the ideal placement for your next TV campaign? Contact our Sales team. Our experts will be happy to advise you personally!
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