The exciting findings of our market survey on the “Future of the media and advertising landscape with a focus on video”
In spring 2022, Admeira conducted an anonymous online survey in German- and French-speaking Switzerland. The aim of this study was to obtain a market response to the future changes in the media and advertising landscape and the assessment of media characteristics.
As part of the market survey, 124 media and advertising experts shared their views and opinions with us. We are now presenting the fascinating findings in a detailed report.
The report contains insights into…
… changing consumer behaviour in terms of media usage
… the relevance of high-quality content and environments
… the advertising impact of various TV advertising formats
… the development and distribution of an advertising budget
… the ranking and assessment of key media properties
… and much more!
Fact sheet: Market Echo 2022
Source
Admeira
Institute responsible for the project
GfK Switzerland AG, Rotkreuz
Type of study
Online survey. Distributed by Admeira. Analysis performed by GfK.
Goal
To obtain the assessment of experts on the future of the media and advertising landscape with a focus on video
Target Group
Media experts, German-speaking and French-speaking Switzerland
Sample
N=124
53 advertising/creation/media agencies
49 advertisers
22 other (media, miscellaneous)
Survey period
23 May to 14 June 2022
More information and answers directly from:
