The measurement of advertising views as an instrument for controlling sales and brand development
In spring 2024, Admeira conducted an anonymous online survey across Switzerland to obtain a market echo on the theme of “measuring advertising views”. The participants were individuals with proven expertise from advertising, creative and media agencies, advertising companies and other representatives of the advertising industry.
Approximately 70 experts shared their opinions and knowledge on the topic of “measuring advertising views”. We have presented the interesting results of the survey in the study report.
Expertise on the measurement of advertising views in the Swiss advertising market:
- What is the state of knowledge concerning the measurement systems of various media channels?
- What are the most trusted measurement methods?
- Where is the connection between the measured advertising views and sales figures or brand development?
- Which research solutions are used to optimise media planning?
- How exactly are the various media measured?
You receive the report as a practical, free, downloadable ePaper (only available in German). Gain an overview of the various measurement methods and their associated interconnections and apply it to your future media planning.
We hope you enjoy reading it!
Fact sheet: Market Echo 2024
Source
Admeira
Institute responsible for the project
GfK Switzerland AG, Rotkreuz
Type of study
Online survey. Distributed by Admeira. Analysis performed by GfK
Objective
Expert evaluation on the “measurement of advertising views as an instrument for controlling sales and brand development”.
Target group
Advertising and media experts throughout Switzerland
Sample
N=69
24 advertising/creation/media agencies
38 advertisers
7 other (media, miscellaneous)
Survey period
9 May to 4 June 2024
More information and answers directly from:
