Plannability of advertising campaigns – 15 planning aspects compared across media formats
In spring 2023, Admeira conducted an anonymous online survey across Switzerland. The participants were individuals with proven expertise from advertising, creative and media agencies, advertising companies and other representatives of the advertising industry. Around 91 experts told us which planning-related aspects are important to them and which media are well-suited to each of these aspects. We are now presenting the fascinating findings in a detailed report.
Get the following insights for your campaign planning:
- Why plannability is an important success factor for the media industry
- Which planning-related aspects are most relevant for advertising campaigns
- Which media are suitable for which planning-related aspects
- Which planning criteria are key for moving image campaigns
- What unique characteristics TV planning offers
We would be happy to provide you with the report as a free, downloadable ePaper. Get important insights into the role of secure and reliable planning in advertising campaigns and use them for your future planning. We hope you enjoy reading it!
Fact sheet: Market Echo 2023
Source
Admeira
Institute responsible for the project
GfK Switzerland AG, Rotkreuz
Type of study
Online survey. Distributed by Admeira. Analysis performed by GfK
Goal
Experts’ assessment of the plannability of advertising campaigns
Target group
Advertising and media experts throughout Switzerland
Sample
N=91
42 advertising/creation/media agencies
31 advertisers
18 other (media, miscellaneous)
Survey period
9 – 31/05/23
More information and answers directly from:
