Market Echo study report 2026 – advertising effectiveness: successfully achieving marketing goals

Media planning in Switzerland is constantly caught between the conflicting priorities of short-term efficiency and long-term advertising effectiveness. How can we strike the best balance between cost control and genuine brand growth?

In spring 2026, Admeira worked with GfK Switzerland to survey 47 experts from advertising, creative and media agencies, as well as from advertising clients. The new Market Echo study report 2026 brings together this expert knowledge and provides data-based guidance for your day-to-day planning work.

We have published the interesting results of the survey in the study report, now available as an ePaper file for free download.

You’ll find answers to the following questions:

● Which marketing goals shape the day-to-day planning of Swiss media professionals – and where is the balance struck between short-term efficiency and genuine advertising effectiveness?

● Which channels are best suited to effectively achieving your marketing goals?

● What role does scatter advertising play compared to precise targeting?

● How will the relevance of media channels change over the next three to five years with regard to campaign effectiveness?

Gain the latest insights and lay the necessary foundations for your future media planning.

We hope you enjoy reading it!