FIFA World Cup 2026™: kick-off for your advertising success
The biggest advertising opportunity of the year is here. This summer, from 11 June to 19 July 2026, the World Cup will take place on an unprecedented scale. For the first time, 48 nations will compete for the FIFA World Cup 2026™ title in 104 matches across 16 venues in Canada, Mexico and the United States. For you, this means even more environments, even more emotions and huge reach over the course of several weeks!
Your opportunity: maximum excitement, nationwide coverage
Football unites Switzerland like almost no other event. With a total of 104 matches, this year’s World Cup offers a variety of advertising environments that set new standards. For your brand, this means: you position your message in a highly emotional environment that inspires people across all language regions. SRF, RTS and RSI are broadcasting the record-breaking tournament live – bringing football fever to the whole of Switzerland.
It’s not just the Swiss national team’s matches that will keep living rooms full during primetime. Matches involving top nations such as Germany, Portugal and France are a real guarantee of reach in Switzerland. Thanks to the large fan base these teams enjoy among the Swiss population and the high standard of football on display, these matches regularly achieve top ratings.
Leverage these premium environments to reach a diverse audience with your message. Secure your place now and turn the football fever of the entire Swiss population into measurable results for your business.
More than just football: additional sporting advertising opportunities
In addition to the World Cup, the 2026 sporting year has further highlights in store, offering exciting advertising environments for your brand. Whether it’s on SRG SSR channels or via the exclusive live sports coverage on CANAL+, we offer you highly emotional environments with unbeatable reach all year round.
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