The home game of the year: your brand at the Ice Hockey World Championship 2026
The puck is on the spot! In just a few months, Switzerland will be the proud host of the IIHF Ice Hockey World Championship for the first time since 2009 and the eleventh time in total. This major sporting event draws attention from across the nation and the international sporting world, and provides a top-class advertising environment for your campaign!
Swiss ice hockey fever
From 15 to 31 May 2026, the 16 best teams in the world will battle it out in two icy arenas for the coveted title of world champion. The games will be split between the modern Swiss Life Arena in Zurich and the atmospheric BCF Arena in Fribourg. Zurich will be the main venue, where the Swiss national team will play its group games against opponents such as Germany, Finland and the USA, and where the finals will also take place.
The game plan for your advertising success
SRG channels will obviously bring all the power plays and every goal live to Swiss living rooms and sports bars. And that’s exactly where your brand can get in on the action! The home World Championship guarantees big emotions, exceptional coverage and thus a first-class advertising environment to position your message with maximum impact.
Secure the best slots now, benefit from the collective excitement and become part of this highlight on the national sporting calendar!
Should you have any questions or require any further information, please do not hesitate to get in touch. We would be happy to advise you on planning and implementing your TV campaign.
What’s more, even after the Ice Hockey World Championship, our channels will have plenty of effective, high-reach live sports environments ready for your TV commercials. Find out more about the upcoming highlights here:
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