2026 Winter Olympics: book your national advertising triumph now
The 2026 Winter Olympics create one of the most emotional advertising environments of the year. The entire nation cheers on its athletes in front of the TV – a global sporting event that guarantees a unique connection between audience and programme. This collective euphoria is the perfect starting point for your TV campaign and an ideal moment for maximum brand exposure.
Benefit from unbeatable coverage and intense emotions
The Olympics ad breaks on SRG channels are your direct channel for reaching sports fans in Switzerland with your advertising message:
- High-profile environments: SRG channels provide more than 12 hours of live coverage from Milan and Cortina d’Ampezzo every day – a first-class environment that guarantees attention.
- Nationwide coverage: thanks to SRF, RTS and RSI, you can reach your target audience in German-speaking, French-speaking and Italian-speaking Switzerland at the same time.
- Emotional placement: your TV commercial will run between gold-medal moments, final deciders and award ceremonies. Benefit from the euphoric mood and a rapt TV audience.
Leverage the brand boost offered by SRG sports environments
Did you know that by booking advertising during the Winter Olympics, you not only ensure coverage, but also demonstrably greater advertising impact?
Our latest ‘Scoring Ads’ study shows that SRG’s sports environment is a powerful multiplier of advertising impact. The high level of trust and perceived quality of the reporting enable a positive transfer of values. Immediately associate your brand with credibility, Swissness and quality – the fast track to a brand boost.
Are you ready to win?
Secure the best ad breaks now and therefore the most emotional placements with the widest reach for the 2026 Winter Olympics. Our experts will help you make your booking and ensure maximum campaign success.
Advertising blocks and prices (available in german)
And after that? The 2026 sporting year is just getting started with the Olympic Games. Our portfolio offers you a wealth of effective live sports environments for your advertising messages – from the Ice Hockey World Championships in Switzerland to the men’s football World Cup and the new Formula 1 season. Discover the upcoming highlights and your advertising options.
More information and answers directly from:
