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    Price Uplift: advertising on SRF broadcasters leads to lower price sensitivity

    The two previously published studies from our SRF Uplift trilogy investigated the impact of SRF broadcasters on ad recall (AdRecall Uplift) and purchase probability (Purchase Uplift). In the third…

    Plannability of advertising campaigns – 15 planning aspects compared across media formats

    The results of our expert survey in the “Market Echo” study series are now available to download. The report will provide you with valuable insights into the role of secure and reliable planning in…

    Philipp Mason

    Director Special Projects TV / AGFS +41 58 909 91 24

    Philipp Brunner

    Product Owner +41 58 909 93 12

    Paula Moskalewicz

    Data Scientist +41 58 909 91 69

    Patrick Priant

    Head of TV Planning +41 58 909 93 27

    Owen Lunt

    TV Planner +41 58 909 93 56

    Nina Naccarato

    TV Planner +41 58 909 93 58

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    Subscribe to the Admeira newsletters Do you want to stay informed at all times? Do you want to know all the latest news in and from the world of TV advertising? Then you’ve come to the right place –…

    Nathalie Yünkes

    Head of Sales Romandie +41 58 909 93 80

    Nadine Elvers

    TV Planner +41 58 909 93 13
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