Since 2022, Admeira has been capturing the views of Swiss media and advertising experts on the industry’s key trends with its Market Echo. In it, you can find out how experts view the future of video, campaign planning and advertising impact. Use these in-depth insights as a strategic guide.  

How is the Swiss advertising and media landscape evolving? To obtain representative answers to the most pressing questions in practice, Admeira has been conducting an annual, anonymous online survey since 2022. In collaboration with our research partner GfK, we examine current developments directly from the market’s perspective.

The complex study data is presented in a practical format and made available for download in an ePaper. The annual surveys provide the advertising industry with valuable benchmarks on a range of relevant and hot industry topics.