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    Research & insights: success through well-founded facts

    Use our analyses and practical studies to give your brand a competitive edge. We measure advertising impact – to help your message stick. Using measurable KPIs, we show you which campaigns are truly successful and how you can strengthen your brand image in the long term. At the same time, we monitor media usage and industry trends, provide data on changes in consumer behaviour and offer in-depth market and trend studies. This allows you to plan your media strategy proactively and take advantage of opportunities at an early stage.

    You can find a wealth of further research results on our German-language website.

    Read further studies

    Admeira study

    TV is consumers’ favourite advertising channel

    Whether and how advertising is seen has a decisive impact for the brand being advertised, with advertising perception significantly influenced by the media channel. In a representative study, various advertising vehicles were compared from the consumer’s point of view and evaluated in terms of subsequent psychological effects, such as intention to buy. Television leads the pack – but other channels also perform well.

    Admeira Study

    Purchase uplift: Purchase probability on SRF stations improved by Recall uplift

    Admeira's recall-uplift study underscores that the short ad block lengths and implicit advertising acceptance of SRF stations lead to improved recall performance of TV campaigns. The new purchase-uplift study goes one step further and shows that the improved recall performance of SRF braodcasts shifts the short-term brand preference of products and…

    Admeira Study

    Now available to download: the findings of our market survey

    The exciting findings of our expert survey on the ‘Future of the media and advertising landscape with a focus on video’ are now available to download. In a detailed report, we present the views of media and advertising experts on the future development of the market. Get valuable insights and use them for your campaigns.

    Admeira study 2020

    AdRecall Upflift: advertising on SRF is recalled better

    The latest Admeira study, «AdRecall Uplift», evaluates the influence of the factors ad break length, broadcaster environment and advertising impression on the impact of TV advertising. Thanks to new technical research opportunities, Admeira was able to experimentally investigate the three factors and measure the impact of advertising in collaboration with CreateXY. Read all the findings here.

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